"Блуждающий сюжет" как инструмент взаимодействия с избирателем (на материалах предвыборной гонки в США в 2015-2016 году)
In XXI century politicians need to face the reality of increasing information flow, impact of social networks and reduction of interest in politics between the “millennials”. In this situation politicians begin to look for instruments to make their agenda interesting for broad masses. Political news is told according with the approaches of “infotainment”. And story-telling as a method with so called “migrating plots” as one of its instruments becomes a competitive tactics in political PR-communication. The author of the article analyses the place of migrating plot in the complex of so called “collective unconscious”, described by Carl Gustav Yung, and its role in the process of the establishment of Archetype. In the second part of the article author analyses some motives and causes that are used by current candidates for the presidency in USA, Donald Trump and Hillary Clinton.
The paper considers linguistic and cross-cultural features of speech strategy and tactics in political texts.
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
This paper explores, mainly from a legal perspective, the extent to which the Russian regulations of traditional TV and online audiovisual media policies have been consistent with the Council of Europe (hereinafter CoE) standards. The study compares between the CoE and Russian approaches to specific aspects of audiovisual regulation including licensing, media ownership, public service media, digitalization, and national production. The paper first studies the CoE perspective through examining its conventional provisions related to audiovisual media, the case law of the European Court of Human Rights as well as the CoE non-binding documents. The paper then considers Russian national legislation governing audiovisual media and the Russian general jurisdiction courts’ practice on broadcast licensing. The paper suggests that the Russian audiovisual regulations are insufficiently compatible with the CoE standards and more in line with the Soviet regulatory traditions.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.