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  • "Блуждающий сюжет" как инструмент взаимодействия с избирателем (на материалах предвыборной гонки в США в 2015-2016 году)

Article

"Блуждающий сюжет" как инструмент взаимодействия с избирателем (на материалах предвыборной гонки в США в 2015-2016 году)

In XXI century politicians need to face the reality of increasing information flow, impact of social networks and reduction of interest in politics between the “millennials”. In this situation politicians begin to look for instruments to make their agenda interesting for broad masses. Political news is told according with the approaches of “infotainment”. And story-telling as a method with so called “migrating plots” as one of its instruments becomes a competitive tactics in political PR-communication. The author of the article analyses the place of migrating plot in the complex of so called “collective unconscious”, described by Carl Gustav Yung, and its role in the process of the establishment of Archetype. In the second part of the article author analyses some motives and causes that are used by current candidates for the presidency in USA, Donald Trump and Hillary Clinton.