Разработка системы целевых показателей внедрения концепции сопроизводства в маркетинге территорий
The article deals with theoretical aspects of the development and implementation of the system of target indicators of the co-production concept in the marketing of territories. The main stages and elements on which the presented system should be based are described. These include: analysis of target markets, analysis of existing and potential types of co-production (volunteering, crowdsourcing, creation of a positive information field, couchsurfing, non-professional excursions and crowdfunding), analysis and systematization of strategic goals for marketing of territories, determining the system of target indicators of co-production, determining the values of target co-production indicators, and development of an algorithm for implementing the suggetsed system of target indicators. Also, the article presents an algorithm for the formation and implementation of the proposed system of target indicators of co-production in the marketing of territories. The algorithm consists of the following four stages: analysis of the existing complex of territory marketing; assessment of the residents’ readiness to support marketing activities in the field of tourism aimed at promoting the territories; implementation of an improved marketing complex, and analysis of the results of implemented activities on co-production in the marketing of territories in the tourism industry. This algorithm can be used by producers of public goods of different levels when planning and implementing marketing activities related to the promotion of territories.
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
The capacity for transformation and advancement of the world economy itself by a group of countries belonging to the emerging economies has been a topic of intense discussion in world forums. Even as news of the losing shimmer of the emerging economies is being spilled to the world, this is where 80% of the world consumers reside, and, therefore, too important to divert attention from. The theme of the 2014 Annual Conference of the Emerging Marketing Conference Board hosted by Centre for Marketing in Emerging Economies of IIM Lucknow, supported by the Academy of Indian Marketing – Listening to Consumers of Emerging Markets is an eminent testimony to this important fact.
JAGDISH N SHETH, PHD
Emory University Founder, Academy of Indian Marketing
The article examines the legal status of the main participants of currency relations: residents and nonresidents, on whom the state currency regulation and control is directed; the article raises an important issue of sings identification and determination of concept currency legal relations in terms of financial and legal science, as well as identifies the legal regimes of currency operations performed by residents and non-residents. The article raises the problematic issue of enforcement in relation to accountability for delays in the repatriation of currency earnings, and gives practical recommendations for balancing the risks involved.
The article presents the basic theory of selectorate as one of the trends of modern political-economic analysis of different political regimes and their replacement. It demonstrates the penetration of the principles of economic analysis into political science. Unlike other theories of autocracies and democracies, the selectorate theory can explain regime changes by endogenous forces, without attributing the utility function to the leaders or ignoring the presence of political competition..
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management