Measuring mainstream US cultural values. Journal of business ethics
To determine and describe “Mainstream American Culture” using the 10 individual value responses to the Schwartz Values Survey 57 were collected and analysed amongst 41 U.S. states. Statistical comparisons indicate that the responses of the samples categorised by state of residence, sex, and urban-sub-urban-rural location of residence for Schwartz’ ten individual cultural values provide a description of Mainstream Culture as individualist yet highly concerned about the welfare of in-groups and for humanity in general. Power having the lowest mean by a considerable amount indicates an Egalitarian culture.