Logistics of internet retailing in Russia faces new challenges
The article focuses on the major trends and issues of internet retailing in Russia. Despite the negative trends in the Russian economy, national B2C e-commerce market shows fairly high growth rates. In 2014-2016 online sales increased by 60% while gross retail turnover gained only 7.4%. However, e-commerce share of total retail sales in Russia remains quite low (4%) compared to many European countries (e.g. 8% in France, 9.4% in Germany, 11% in Finland, 15.6% in Great Britain). Issues of e-commerce logistics support constitute one of the main reasons for such development lag.