Beyond Case Studies: A Media Review Methodology
The purpose of this article is an attempt to apply media review method to consumer behavior problematic situations using examples from the comedy movie "Heartbreakers". The short plot, two marketing cases, and their analysis with lessons are presented. Results suggest that service recovery strategies developed by marketers are not enough to deal with problematic customers.
The conference materials are devoted to research of systematic fundamentals of the contemporary journalism,
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.
The Arctic sea-ice reached record lows in 2007, and again in 2012. In the international news media, these moments were reflected via striking images of polar bears, crumbling icechunks and the use of more alarmist metaphors about global climate change. Through these narratives, and despite the periodic disappearance of climate change from media reports due to issue fatigue, a sharper narrative of climate change has entered public discourse: a new global reality where the future is no longer a given. Going beyond media studies as well as descriptive or highly scientific accounts of the impacts of climate change in the Arctic, this book explores how both historical and contemporary mediations, scientific narratives and satellite technology simultaneously capture and reconstruct this new reality of the Anthropocene, where human activities shape the planet. By highlighting the linkagesbetween science, media, environmental change and geopolitics, the informed contributors to the volume invite the reader to reflect on what is local and what is global in today's connected mediatized world.
To date, Russian cosplay community has thousand members from all over the country, and the word "cosplay" is widely used in media. Despite its prominence, cosplay remains a fan practice or, using Henry Jenkins’ term, participatory practice. In participatory culture (or cultures) fans not only consume media content but actively interpret it and make their own. This article attempts to restore the history of Russian cosplay – its development and its perception. Using media publications from newspapers and magazines that are not directly related to mass culture, we gain a view from outside the community and analyze different context of the usage of the word "cosplay". In sum, we try to answer the question if russian cosplay community and cosplay itself are stigmatized as a part of participatory culture or not.
The article examines the concept of mediatized worlds, which has been developed within the framework of mediatization studies. The author comes to the conclusion that the so-called mediatization theory cannot as yet claim the status of a new paradigm within media studies, since it does not possess sufficient explanatory power. The notion of mediatization marks a specific field of investigation in interrelations between sociо-cultural transformations and transformations of mediatechnologies, rather than explains these interrelations. Nevertheless, mediatization theory has its own heuristic prospects, among other things, due to the emergence of the concept of mediatized worlds. According to this approach, processes of mediatization of culture and society should be studied on the level of particular “social worlds” and/or “small life-worlds” articulated through media communications. This will allow identifying, describing and explaining the manifestations of mediatization in various segments of social reality, based on the results of empirical research. A move in this direction is discernible in the author’s typology of mediatized worlds, which aims at raising methodological sensibility of mediatization research.
The article is devoted to a spatial approach in the sociology of mass media. The author considers foreign concepts of media space as well as offering her own theoretical model to investigate media space on an interdisciplinary level.