Russian prospects for ethics in data driven political communications.
But, the main thing is the ambiguous consequences of such marketization, including political communication and morality. This is a paradoxical situation. The growth of the amount and availability of information is accompanied by a divergence in society. Thanks to social networks, online self-sufficient communities are formed, the members of which are husking each other, fighting for the purity of rank and showing aggressiveness toward other communities. Society is increasingly turning into a realization of the movie ‘Matrix’: scattered cocoons which generate online maya (visible lows) of offline social and political life.