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Article

Быстрое и медленное: социальная организация времени в условиях позднего капитализма

Личность. Культура. Общество. 2017. Т. XIX. № 1-2 (93-94). С. 80-92.

In the article the author presents the inquiry into peculiarity of the social organization of time in late-capitalist modernity. The problem is analyzed through the opposition of fast and slow modes of doing. Three models are taken as the most representative for accelerated temporal regimes characteristic of modernity: Taylorism/Fordism in industry, “McDonaldization” in services and “new professionalism” in knowledge work and liberal professions. Peculiarity of the modern social organization of time is defined, following A. Zerubavel, through four main features: rigid sequential structures, fixed durations, standard temporal locations and uniform rates of recurrence. The late-capitalist modernity is characterized by extreme intensification of these parameters of clock-time, by their tendency to totalization, by proliferation of such temporal orderings and by their arbitrary intersections. Incorporation of these temporal orderings originated in dynamics of capital into everyday life is treated as the core feature of the process of “colonization of the life-world”. The author discusses the consequences of that process and problems it generates, especially those related to values and social inequalities.