In the article the author presents the inquiry into peculiarity of the social organization of time in late-capitalist modernity. The problem is analyzed through the opposition of fast and slow modes of doing. Three models are taken as the most representative for accelerated temporal regimes characteristic of modernity: Taylorism/Fordism in industry, “McDonaldization” in services and “new professionalism” in knowledge work and liberal professions. Peculiarity of the modern social organization of time is defined, following A. Zerubavel, through four main features: rigid sequential structures, fixed durations, standard temporal locations and uniform rates of recurrence. The late-capitalist modernity is characterized by extreme intensification of these parameters of clock-time, by their tendency to totalization, by proliferation of such temporal orderings and by their arbitrary intersections. Incorporation of these temporal orderings originated in dynamics of capital into everyday life is treated as the core feature of the process of “colonization of the life-world”. The author discusses the consequences of that process and problems it generates, especially those related to values and social inequalities.
The article considers some key categories of sociology: social space, social position, social reality as social relations and norms, perceived by members of the society. The author demonstrates how everyday knowledges (learned through the process of socialization and commonsense practices, and shared by members of society) are exhibited in perceptions of social space. The article reveals the changes in interpretations of mentioned above categories when we use them to explain recent society and the role of visuality in it
The article considers the use of linguistic expertise in contemporary media sphere. Different types and linguistic status of expertise are analyzed. A specific example provided illustrates the practice of linguistic expert conclusions. The article shows a way to increase the level of trust in society and efficiency of communication in the political and business area. Linguistic expert conclusions are useful to determine if information diffused within media space is valid. Thus, further development of legal, linguistic and socio-cultural aspects is critical for extension of linguistic expert conclusions in area of public relations. .
The article deals with the current tendency towards an increase in Russian speakers’ verbalized metalinguistic reflection on language and culture contact, generated by growing exposure to global English and the influx of Anglicisms. Of crucial importance to cross-cultural research are metalinguistic commentaries, in which lay speakers register their negative attitude to those borrowings from English which reflect cultural norms and values clashing with the system of traditional Russian cultural norms and values. This is defined as a "linguacultural clash" or "linguacultural conflict"; its negatively marked metalinguistic interpretation is seen as part of speakers' "linguistic self-defense".
The article analyses the questions of legal and ethical regulation of media space in Russia. As the main subjects participating in the generation of operating impacts on the communicative space of modern media, the author analyzes the state governing bodies, the owners, various corporate and non/state structures which are able to effect the situation.
Sotsiologiya upravleniya: Teoretiko-prikladnoy tolkovyy slovar / Otv. red. A.V.Tikhonov. - M.: KRASAND, 2015. - 480 s.