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The article analyses the term “meme”, its history, ideological and theoretical background. The article aims at revealing the meaning of the term in different scientific and philosophical interpretations.
Meme was introduced by Richard Dawkins who tried to embed culture into his theory of gene evolution. Hence its meaning was similar to “gene” in Dawkins interpretation. The term became popular in research culture, popular science, and common sense. It is often used to describe the online phenomena of quickly spread funny pictures and phrases.
The scientific use of the term supposes a specific ideological background. It is atheistic, technocratic, media-oriented and sets human being as a prosumer. This approach did not develop richly in scientific fields of anthropology or sociology. However it became widely used in research related to contagious news or messages diffusion.
The article claims that meme popularity is an attempt to conceptualize text and context in a new way stressing pragmatic aspects of messages exchange. The process inherits McLuhan and other media theorists idea of communication leading role. The content of memes is similar to what Claude Levi-Strauss named “bricolage” and the social situation refers to Benjamin mechanical reproduction.
Finally the meme is compared to theories of popularity and celebrity and recognized as a conceptual language to describe the practice of consumption that is close to production. The key feature of meme in this context is that it does not produce new meanings and only reproduces the old ones.
Basing on N. Kondratiev's theory of long waves, the author describes possible causes of the global financial crisis and notes that we are experiencing a time of "innovation pause. Cloud computing technology could serve as a force of changes, which can give a new impetus to information technologies development.
This paper first looks at computer-mediated communication (CMC) technologies: at their advantages and disadvantages for learning and teaching. Secondly outline of the background for the research is given: the nature of the online forums in question, the material chosen for the discussion and the task. Thirdly, the author analyses the content of the forums by year (the 2010 forum and the 2011 forum) and by the participants’ nationality (Russians and Americans). In the end some trends are voiced.
This is a compilation of all presentations given at the 14th Central Asia Media Confirence, organized by the Representativ’s office, which brought together international and local experts from five Central Asia participating States of the OBSE. This publication is designed to serve as a record of the events of that conference and is intended for journalists, government and regulatory officials and students.
Market growth of personal medical device comes from a number of factors: • Aging population requiring more attention; • Patients with chronic diseases may measure blood pressure and blood glucose at home; • Reducing the cost of these devices; • Ease of use and availability of medical devices; • Risen cost of a series of medical tests. This article discusses the new challenges that arise in the relationship doctor - patient in the remote Monitoring human healthcare. With the advent of a greater variety of low-cost medical devices, as well as low-cost high-quality mobile communication system will allow the system to tell the Remote Healthcare Monitoring System has also become possible. This system should be as ready to doctors and patients themselves. there is a new quality in the interaction between doctor and patient. Considers a new model of doctor-patient relationship in the light of the transfer of active interaction to the virtual world.
This volume collects the research articles, tool demonstrations, posters, tutorials, and keynote speeches presented at the 13th International Conference on Web Engineering (ICWE 2013). The discipline of Web engineering is a special branch of the broader area of software engineering that specifically focuses on the World Wide Web and the Internet.
Informational noise is one of the main ecological problems of the communicative environment. The virtualization of the consumer society through Internet highly increases the amount of noise. We undertook a pilot study of the effect of noise on information consumption on the web by methods of participant observation and indepth interviews with active users. We suggested the typology of informational noise, the parameters to assess the strength of its influence and the possible transformation of consumer practices under its influence.
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.