Инновационные бизнес-модели медицинских центров: маркетинговый инструментарий анализа реализации бизнес-процессов
In recent decades, the medical industry is characterized by the transformation of the business-models, which are used by medical centers. In particular, creating a value proposition for the customer acquires the character of the network. This practice involves the intensification of networking a large number of specialized clinics and diagnostic centers. As a result, the practice of using the different types of innovative business - model institutions in the healthcare industry is activated. In this regard, the topic of the development the analytical tools of innovative business models and assessing the quality of service provided by private medical centers is becoming increasingly important. In order to maintain its position, companies need to understand the weaknesses clearly and plan the activities of decreasing them. This paper proposes an adaptation Servqual-analysis tool for assessing the quality of the medical services market, taking into account the priority factors and the complexity of their elimination on the basic business processes of private clinics: treatment, supportive, service, and marketing processes. This technique can be used by private medical centers of different types of innovative business-models to adjust the current plans and strategy development in general.
Modern enterprises implementing new forms of management based on dividing the company‟ performance into separate business-processes. But management is impossible without analyzing its effectiveness. The Balanced ScoreCard is an appropriate method of analyzing effectiveness of an enterprise, in particular the business-process of sales.
Modeled the process of innovation in the mineral complex Russia.
One of the most urgent topics nowadays in Russia about the development and improvement of health care is becoming increasingly important. Modern trends in the growth of the medical sector, are quite promising, its role in the national economy is increasing, that is caused by the active functioning of private medical institutions.Therefore, the aim of our research is to identify the factors influencing the clients choice of the health care institutions and creation the value of services provided by private clinics in Nizhny Novgorod, using in their work different types of business models, on the basis of their preference.
This book gathers the best papers presented at the first conference held by the Russian chapter of the Association for Information Systems (AIS). It shares the latest insights into various aspects of the digitalization of the economy and the consequences of transformation in public administration, business and public life. Integrating a broad range of analytical perspectives, including economic, social and, technological, this interdisciplinary book is particularly relevant for scientists, digital technology users, companies and public institutions.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management