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  • Ошибки интерпретации ключевых понятий при использовании популярных моделей кросс-культурного менеджмента

Article

Ошибки интерпретации ключевых понятий при использовании популярных моделей кросс-культурного менеджмента

Шкурко А. В.

Models of business cultures proposed by G.Hofstede and F.Trompenaars - Ch.Hampden­Turner are widely used in cross-cultural management. At the same time, many researchers using the findings of cross-cultural comparisons obtained with the framework of the models, treat the basic concepts related to cultural values, on the basis of authors’ or common interpretations. I argue this is a flawed approach which has to be substituted by the usage of empirical indicators underlying the models. The problem is illustrated with the value dimension of individualism – collectivism.