Личностная регуляция рационального выбора: развитие идеи единства интеллекта и аффекта
The paper discusses the evolution of the ideas of Tikhomirov’s semantic theory of thinking as they are re- lated to studies of choice and decision making. We argue that Tikhomirov’s theory is useful and heuristic in addressing key challenges in this scientific field. The theoretical model of the intellectual and personal regulation of choice based on Tikhomirov’s theory is described in the context of a specific study. The study was aimed at investigating the effects of different processes of intellectual and personal regulation at different stages of choice (as a productive decision) and revealing the structuring function of motiva- tion in the regulation of rational choice.