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  • Возвратные товарные потоки в розничной интернет-торговле: пути сокращения и способы эффективного управления

Article

Возвратные товарные потоки в розничной интернет-торговле: пути сокращения и способы эффективного управления

The article is devoted to the one of the topical issues in internet retail – reverse product flows. The author reviews typical reasons for product returns made by the customers. Using garments and footwear as an example (due to the fact that they are characterized by the greatest number of returns), the author suggests measures aimed at the reduction of the product returns rate. Moreover, the article includes recommendations on the efficient and effective management of the reverse product flows in the e-tailers supply chains.