Влияние ценностей и мотивации личности на креативное поведение и отношение к инновациям
Empirical research on the Moscow students sample (N = 353) by means structural equations modeling revealed influence of personal values and motivation with different types of creative behavior and attitude to innovations. The article reveals spheres of creativity display in every day behavior: drawing, literature, applied art. Values of openness to changes promote creative behavior display and the positive attitude to innovations. Internal and autonomous motivation of the personality promotes the positive relation to innovations, and the external motivation promotes creative behavior display in the field of literature. Internal and autonomous motivation of the personality are mediators of values influence on the positive attitude to innovations.