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Article

Инструменты digital-маркетинга в практике микро-, малого и среднего бизнеса

Александровский С. В., Казанькова Н. В.

International research confirm popularity of digital-marketing, but Russian practices in this field is less surveyed. From empirical study of 74 companies in Volga Federal District authors conducted analysis of Russian digital-marketing practices and measured relations of goals and tools in micro-, small- and medium-sized businesses.