Article
Инструменты digital-маркетинга в практике микро-, малого и среднего бизнеса
International research confirm popularity of digital-marketing, but Russian practices in this field is less surveyed. From empirical study of 74 companies in Volga Federal District authors conducted analysis of Russian digital-marketing practices and measured relations of goals and tools in micro-, small- and medium-sized businesses.
The paper is about problems of evaluating the level of completion in the digital environment. The developed model is based on dynamics of shares of companies in the digital environment. It reveals the changes of structural features in the digital markets and provides short-term forecasts of competitive positions. The results of the study allow examining the structure of digital market and the forces of competition.
The article considers some problems, relating to the becoming of modern system of state-public support of small and medium-sized business in Russia. The basic attention is paid to the creation of advisory and consulting bodies on small business, and also to their role in the orientation of state policy of small business promoting to the priorities of the national economy development. On the basis of questionnaire data the paper underlines basic problems of advisory and consulting bodies' activity and the ways towards the solution of the given problems.
International Research GSOM Emerging Markets Conference-2017 will be held on October 5-7, 2017 at Graduate School of Management of St. Petersburg State University.
The conference is an important platform for discussing a wide variety of research in the context of emerging markets. In 2016 the conference was attended by more than 430 participants – researchers from 60 leading universities from Europe, Russia, India, UK, USA, China, Brazil and other countries, business practitioners and representatives of state authorities and regulatory bodies.
Conference working language is English
Emerging markets, to which Russia belongs to, represent a significant part of the world economy and have a tendency to expand their share. According to Sheth (Sheth, 2011), emerging markets have common marketing features. At the same time, each country has a number of specific marketing features that distinguish it from other countries and leave their mark on marketing activities of companies in this country. Understanding of marketing practices is important because it helps to analyze peculiarities of company's marketing activities, adjust existing theories and models of marketing and create new ones, that relevant to the reality of emerging markets. Also it allows adjusting the existing marketing activities to the market more efficiently. Thus, the purpose of this paper is to identify the specifics of marketing practices of Russian companies.
The article is devoted to the comparative analysis of theoretical approaches to the definition of marketing practices and their understanding by marketing representatives of Russian companies. The article analyzes the existing theoretical approaches to marketing practices, as well as the basic models of marketing practices. Research methodology is based on the use of qualitative methods of data collection through semi-structured in-depth interviews with respondents and on the analyses of this information using content analysis. In-depth interviews with 91 representatives of Russian companies’ marketing departments were conducted as a part of the empirical research.
The analysis shows that there is no common understanding of marketing practices among researchers in the marketing field and representatives of Russian companies. Researchers define marketing practices as a set of marketing tools, the method of marketing activities organization within the company as well as the company's ability to adapt to environmental factors. There is a fragmentary understanding of marketing practices by the representatives of Russian companies including marketing implementation tools and marketing management in the company as well as specific marketing activities.
Nowadays commercial organizations are often facing with necessity to better understand their clients. Today information technologies allow to create a consistent collection and consolidation of clients’ information and make possible forming of knowledge about client base and every single client. Aim of the following article is to study these processes, influence of digitalization on them, related diffi culties and application fi elds of customer knowledge.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management