Fish Fight: Transmedia Storytelling Strategies for Food Policy Change
The 2010–2013 Fish Fight campaign, produced by Channel 4 in the United Kingdom and hosted by chef Hugh Fearnley-Whittingstall, is a transmedia experience designed to (1) draw the public's attention to the reckless discarding of caught fish because of the quota system intended to conserve fish stocks in the domain of the European Union; and to (2) pressure the authorities to change the European Common Fisheries Policy. The article analyzes the transmedia strategies of the Fish Fight campaign in order to demonstrate how the multiplatform media production contributed to (1) make the public aware of the wasteful discarding of healthy fish at sea under the European fishing quotas; and (2) to amend the European Union's fishing policies. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
The article tells about new for the Russian market models of direct interaction between producers and end users of agricultural production. The following directions are named to be the main directions of food sale development: retail servicization, electronic trade popularization and retail starting to make direct purchases from small agricultural producers.
Two basic philosophical approachs to the analysis of food and gastronomic culture are analyse in the artikle. Porphyry`s analysis is based on a system of porphyria binary definitions - hunger / appetite, suffering / enjoyment, body / soul, dirt / cleanliness. E.Levinas analises food as transformation of otherwise in sameness, feast as complicity, food as an experience of sincerity of existence. These two concepts contain opportunities of methodological framework for the analysis of contemporary gastronomic culture.
This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of government policy change. Transmedia campaigns comprise a series of coordinated activities and organized efforts designed to achieve a social, political, or commercial goal by means of multiple media platforms. The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introduce the argument that this kind of multiplatform campaigning can actually produce concrete results in the political sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategies of the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influence policy change. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.
In recent years, the Russian government has dramatically expanded its restrictions on the internet, while simultaneously consolidating its grip on traditional media. The internet, however, because of its transnational configuration, continues to evade comprehensive state control and offers ever new opportunities for disseminating and consuming dissenting opinions. Drawing on a wide range of disciplines, including media law, human rights, political science, media and cultural studies, and the study of religion, this book examines the current state of the freedom of speech, freedom of expression, and media freedom in Russia, focusing on digital media and cross-media initiatives that bridge traditional and new media spheres. It assesses how the conditions for free speech are influenced by the dynamic development of Russian media, including the expansion of digital technologies, explores the interaction and transfer of practices, formats, stylistics and aesthetics between independent and state-owned media, and discusses how far traditional media co-opt strategies developed by and associated with independent media to mask their lack of free expression. Overall, the book provides a deep and rich understanding of the changing structures and practices of national and transnational Russian media and how they condition the boundaries of freedom of expression in Russia today.
Psychoanalytic tradition of study of food as a primary form of communication of a person and the world is represented in the researches of M. Klein, D. Frankl, F. Perls - in their works we can see evolution of the psychoanalytic tradition of study of food experience of a person - from the analysis of the primary food experience in the relationship mother-baby to the idea of mental metabolism, which has structural similarity with food metabolism. F. Perls and D. Frankl articulated the communicative concept of food experience, according to which the identity of a person is formed and his/her existential choice is constructed, too. The main psychoanalytic idea is that food experience is passed through the human positive / negative energy of libido - that is encounter with the world as Others in the primary act of food awakens ones own libidinal energy of an individual and serves as a stimulus to personal development. Psychoanalysis insists that the underlying constructs of interaction with the world are formed in early childhood, are based on the primary food reactions, and are projected to all other forms of its communications. The theory of assimilation and introjection of the authority is the most important discovery of F. Perls. Standards to ensure the quality of physical and mental metabolism are assimilation. At the level of introjection an embedded object maintains without any processing. Normal personal growth always implies a critical attitude toward any objects from the surrounding world, a molar, rather aggressive attitude towards them, and as a result - their assimilation. While introduction of any values in the consciousness of a person occurs when a person forms ability to introjecton and inability to assimilation. Therefore, a totalitarian society has a special food culture - when the level of the body inculcates the habit of introjection of the external object in the form of food, the habit, which is extrapolated to other areas of life, including the sphere of consciousness. Then mental metabolism is also disturbed, and the person is ready to introjection what is suitable for a totalitarian power. Therefore, a totalitarian society cannot be an affluent society - in particular, the culture of food of a totalitarian society must have defective nature and must be accompanied by repressive nutritional practices.
The article considers the Views of L. N. Tolstoy not only as a representative, but also as a accomplisher of the Enlightenment. A comparison of his philosophy with the ideas of Spinoza and Diderot made it possible to clarify some aspects of the transition to the unique Tolstoy’s religious and philosophical doctrine. The comparison of General and specific features of the three philosophers was subjected to a special analysis. Special attention is paid to the way of thinking, the relation to science and the specifics of the worldview by Tolstoy and Diderot. An important aspect is researched the contradiction between the way of thinking and the way of life of the three philosophers.
Tolstoy's transition from rational perception of life to its religious and existential bases is shown. Tolstoy gradually moves away from the idea of a natural man to the idea of a man, who living the commandments of Christ. Starting from the educational worldview, Tolstoy ended by creation of religious and philosophical doctrine, which were relevant for the 20th century.
This important new book offers the first full-length interpretation of the thought of Martin Heidegger with respect to irony. In a radical reading of Heidegger's major works (from Being and Time through the ‘Rector's Address' and the ‘Letter on Humanism' to ‘The Origin of the Work of Art' and the Spiegel interview), Andrew Haas does not claim that Heidegger is simply being ironic. Rather he argues that Heidegger's writings make such an interpretation possible - perhaps even necessary.
Heidegger begins Being and Time with a quote from Plato, a thinker famous for his insistence upon Socratic irony. The Irony of Heidegger takes seriously the apparently curious decision to introduce the threat of irony even as philosophy begins in earnest to raise the question of the meaning of being. Through a detailed and thorough reading of Heidegger's major texts and the fundamental questions they raise, Haas reveals that one of the most important philosophers of the 20th century can be read with as much irony as earnestness. The Irony of Heidegger attempts to show that the essence of this irony lies in uncertainty, and that the entire project of onto-heno-chrono-phenomenology, therefore needs to be called into question.
The article is concerned with the notions of technology in essays of Ernst and Friedrich Georg Jünger. The special problem of the connection between technology and freedom is discussed in the broader context of the criticism of culture and technocracy discussion in the German intellectual history of the first half of the 20th century.