• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Коммуникативная стратегия самохарактеризации адресанта в тактиках интерпретации результатов научного исследования (на примере англоязычных научных статей по теории менеджмента)
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 25, 2026
HSE Scientists Train Neural Network to 'Hear' Faults in Electric Motors
Researchers at the AI and Digital Science Institute of the HSE Faculty of Computer Science have developed a new method—the Signature-Guided Data Augmentation (SGDA) framework—that achieves 99% accuracy in motor fault detection and 86% accuracy in fault classification. The application of this approach can reduce industrial equipment repair costs, minimise downtime, and improve production safety. The study results have been published in Engineering Applications of Artificial Intelligence.
May 25, 2026
'The Humanities Serve as a Conscience'
Maria Mizernaia studies Soviet literature and the history of book publishing. In this interview for the HSE Young Scientists project, she discusses plans to publish a novel about besieged Leningrad, AI-provoked reflections on what it means to be human, and how novels can help satisfy our dopamine hunger.
May 25, 2026
Is It Possible to Predict a Citys Life Based on the Shape of Its Neighbourhoods?
Is it possible to predict, based on the configuration of streets and buildings, where a café will open or where traffic congestion will occur? Participants in the Spatial Analysis and Modelling of Urban Processes research and study group use open data and machine learning to identify universal patterns. Alexander Sheludkov and Eduard Somov discuss the purpose of comparing cities, the need for new forms of urban statistics, and how open data is transforming approaches to urban studies.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Коммуникативная стратегия самохарактеризации адресанта в тактиках интерпретации результатов научного исследования (на примере англоязычных научных статей по теории менеджмента)

Ученые записки национального общества прикладной лингвистики. 2014. № 3(7). С. 67–80.
Zanina E. L.

The article focuses on addresser’s self-presentation in the ‘Discussion’ section of a scientific article. The article traces the psycholinguistic foundations of self-characterization as the most direct component of the self-presentation communicative strategy, and names its communicative tactics. The author suggests a view of discussion tactics as multifunctional ones, self-characterization being one of their functions.

Research target: Philology and Linguistics
Priority areas: humanitarian
Language: Russian
Full text
Text on another site
Keywords: коммуникативная стратегиясамопрезентациякоммуникативная тактикаcommunicative tacticscommunicative strategyписьменный научный дискурсself-presentationself-characterizationсамохарактеризацияtactics of discussing resultswritten scientific discourseтактики обсуждения результатов
Similar publications
Лингвистический анализ рекламы парфюма в англоязычном и русскоязычном дискурсах
Gabrielova E., Шевякова Ю. С., Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
On the Curse Formula in Wʿzb’s Inscription (RIÉ 192 B, ll. 5–9)
Bulakh M., Aethiopica 2025 Vol. 28 P. 39–52
The article deals with the curse formula belonging to the sixth-century inscription by an Aksumite king Wʿzb (RIÉ 192 B, ll. 5–9). After summarizing the extant interpretations, the author proposes a new reading and interpretation, arguing that the text under scrutiny follows the same pattern and employs the same rhetoric devices as the curse formulas ...
Added: May 23, 2026
Practicamos el Subjuntivo
Bocharov Y., M.: -, 2025.
This textbook is designed for students improving their Spanish proficiency at levels B1-B2. It consists of five topics and a selection of texts to reinforce them. The first topic covers the morphology of the four tenses (present, perfect, imperfect, subjunctive perfect) and exercises on the formation of forms. The remaining topics are devoted to exploring ...
Added: May 23, 2026
Эстетика аудиовизуальной журналистики. Учебное пособие. 2-е издание
Novikova A., Бережная М. А., Кирия И. В., КноРус, 2026.
The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
Added: May 22, 2026
Juxtapositional vs. possessive-like encoding in Russian specificational constructions
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
FOCUS ON VOCABULARY Экономика материальных и нематериальных активов: корпусный словарь и ИИ-упражнения по английскому языку
Gorina O. G., Kucherenko S., Larisa K. et al., St. Petersburg: Asterion, 2026.
This textbook is an integrated teaching and learning resource for English for Specific Purposes (ESP) in the field of economics of tangible and intangible assets. Its design employs (i) modern corpus linguistics methods, including frequency analysis and keyword extraction based on authentic texts reflecting current trends in professional discourse, and (ii) artificial intelligence technologies for ...
Added: May 16, 2026
КОГНИТИВНО-АССОЦИАТИВНОЕ ПОЛЕ ОНИМОВ САНКТ-ПЕТЕРБУРГА И ВЕНЫ
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Лично-числовая асимметрия: согласование пассивных миративов в казымском диалекте хантыйского языка
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Глаголы перемещения веществ в славянских языках
Fedorov D., Jezikoslovni Zapiski 2026 Т. 32 № 1 С. 23–52
This article describes verbs denoting motion of liquid and dry substances in Slavic langu­ages. The research explores how Slavic languages lexicalize different situations within the semantic field of substance motion and identifies the parameters that drive this lexicalization (e.g., type of substance, intensity and quantization of flow, and causation). Adjacent gram­matical phenomena such as argument ...
Added: May 13, 2026
Образ женщины сквозь года: диахронический анализ репрезентации женщин в российской агитационной рекламе
Gabrielova E., Максименко О. И., Социальные и гуманитарные науки на Дальнем Востоке 2026 Т. 23 № 1 С. 241–249
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural ...
Added: May 13, 2026
Proceedings of the 9th Student Research Workshop associated with the International Conference Recent Advances in Natural Language Processing
Velichkov B., Nikolova-Koleva I., Slavcheva M., Shumen: INCOMA Ltd, 2025.
The RANLP 2025 Student Research Workshop (RANLPStud’2025) is a special track of the established international conference Recent Advances in Natural Language Processing (RANLP’2025). The RANLPStud is being organised for the 9th time and this year is running in parallel with the other tracks of the main RANLP 2025 conference. The target of RANLPStud’25 is to be a ...
Added: May 12, 2026
«Плоский мир» Т. Пратчетта глазами русскоязычного фандома
Кульков А. Н., Tsvetkova M. V., Вестник Томского государственного университета. Филология 2026 № 100 С. 158–173
Впервые делается попытка рассмотреть особенности фанфикшн как акта продуктивной рецепции, возникшего на основе цикла романов Терри Пратчетта о Плоском мире в России. Проведенный анализ показывает, что прежде всего авторы фанфиков стремятся передать стилистику и комическое начало оригинального цикла Пратчетта, вне зависимости от жанра и формата создаваемых ими произведений. Фикрайтеры наиболее часто обращаются к таким форматам, ...
Added: May 10, 2026
Школьный литературный канон эмиграции 1918–1939 гг.
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Современная российская мультипликация как инструмент воспитания традиционных духовно-нравственных ценностей
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Эффективные коммуникации. Социальная компетентность личности
Koryagina N. A., М.: Юрайт, 2025.
На сегодняшний день проблематика делового общения и взаимодействия выступает одной из основных тем теории и практики. Не секрет, что в рамках делового общения успех любого человека в подавляющем большинстве зависит от его коммуникативного умения, и лишь небольшая часть успеха связана с его узкой профессиональной подготовкой. Наша книга познакомит вас с речевыми конструкциями, которые отвечают за ...
Added: February 6, 2026
Резюме врачей с компетенцией в гомеопатии как средство производства доверия
Kazun A. D., Копышева Е. А., Журнал исследований социальной политики 2025 Т. 23 № 3 С. 515–532
Homeopathy occupies a paradoxical position in contemporary Russia: while its use is officially permitted and embedded in the system of medical training, it is constantly criticized by representatives of evidence-­based medicine and the scientific community. This makes the issue of trust in homeopaths particularly pertinent: how can doctors practicing in a marginalized field convince employers and patients ...
Added: December 18, 2025
Амбивалентность ценностей успеха в российском цифровом дискурсе
Григорьева М. В., Zverev S., Kozhemyakin E., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 1 С. 151–162
The article examines how "success" is represented in the Russian segment of social networks, what value narratives are associated with it, and what social norms are reinforced through users' statements about achievements, both their own and others. The study is based on the analysis of more than 2 million messages collected from open sources, using ...
Added: November 8, 2025
Стратегия самопрезентации и ее исчисление методом параметризации в латиноамериканском политическом дискурсе
Bocharov Y., Верхневолжский филологический вестник 2025 Т. 43 № 3 С. 218–227
The parameterization of discourse focuses on its communicative domain, defined by specific communicative parameters that describe utterances based on their axiological characteristics and speech context. Public addresses can be parameterized by describing a politician’s self-presentation strategy. With growing interest in studying effective speech influence in public settings, identifying core features of political communication has become ...
Added: October 20, 2025
Политическая аккомодация культурных различий в индустриально развитых обществах (Political Accommodation of Cultural Differences in Industrialized Societies)
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The  notion  of  “political  accommodation” applied  to the  theory  and  practice  of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Национальная мощь современных государств: сравнительный анализ. Аналитический доклад
Melville A. Y., Каберник В. В., Mironyuk M. et al., / МГИМО МИД России. 2024.
Данный аналитический доклад является одним из результатов исследований в рамках консорциума НИУ ВШЭ и МГИМО. В нем прежде всего раскрыты вопросы концептуализации национальной мощи и сопутствующих категорий и дается обзор прецедентов. Далее рассматриваются вопросы операционализации предлагаемых нами компонентов национальной мощи. В следующих разделах доклада предлагается анализ вопросов методологии, используемой в докладе. На этой основе предложен ...
Added: September 19, 2025
Модель анализа дискурсивных стратегий в устном комментировании
Микулинский А. Д., RHEMA. РЕМА 2025 № 3 С. 45–61
The paper examines the principles of analyzing the discursive strategies and tactics of sports and eSports casters’. The author highlights researchers’ lack of attention to the eSports commentary and raises the problem of its specificity. The article contains the systematized information required to study this specificity through further comparison of strategies of sports and eSports ...
Added: September 12, 2025
Языковые стратегии и культурные коды в публичных выступлениях политиков
Bocharov Y., В кн.: Языковое и культурное многообразие: история и современность.: М.: Российский университет дружбы народов, 2025. С. 52–59.
The article provides a communicative and pragmatic analysis of public speaking in the Spanish-language political discourse of Latin America in order to identify the language strategies used by politicians and analyze the content of cultural codes. The results of the analysis indicate that the Spanish-language speeches of Latin American politicians contain a cultural code of ...
Added: July 6, 2025
«Кадровое браконьерство»: как компании борются за инженерные компетенции
Belova Y., Shmatko N., Социологические исследования 2025 № 6 С. 53–64
The paper analyzes the practice of “poaching” engineers by some organizations from others, which is unfolding in the Russian labor market. Using the example of industrial robotics, it shows how companies perceive, interpret and resist such a practice. The struggle for engineers, which arose due to a shortage of qualified personnel, has become a serious ...
Added: July 3, 2025
Explicit continuum scale format reduces the ceiling effect in self-report questionnaires comparing to Likert response format
Antipkina I., Ivanov A., Guzhelya D., / Series WP BRP "Basic research program". 2024.
This study presents a methodology for developing a new questionnaire format called explicit continuum scenario scales, in the example of a client focus questionnaire. Elements of the Rasch Guttman scenario scale methodology were used in its development. In three consequent studies, different aspects of the scale functioning were investigated. In Study 1, on the sample ...
Added: February 21, 2025
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit