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Актуальные подходы к оценке прямых и косвенных эффектов культурных событии

Матецкая М. В., Дедова М. А.

 

The authors consider the problem of direct and indirect impacts of cultural events on  regional development. A wide range of impacts produced when organizing and conducting  an event, as well as a significant number of stakeholders, who experience the impacts, compels  integrated research approaches. To date, quantitative methods prevail in studying impacts  of cultural events, especially economic ones. The paper presents the main advantages and  disadvantages of the applied methods. To complement and enhance the degree of studying  impacts qualitative research methods are proposed, as well as main problems that complicate  the development of a consistent methodological approach to evaluate the cultural events’  impacts are identified.