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  • Лингвистические средства формирования положительного имиджа в общественно-политическом дискурсе (на примере речей Б. Обамы)

Article

Лингвистические средства формирования положительного имиджа в общественно-политическом дискурсе (на примере речей Б. Обамы)

Безруков В. А.

In the article the author examines the correlation between the traditional values of American society and creation of a positive image of a politician in the US political discourse. The author also makes an overview of the rhetorical devices used to create the positive image of the US president based on a series of well-known speeches by the 44th President of the USA Barack Obama. The article draws attention to the fact that this strategy of formation of a positive image may be effective both in that country and abroad.