Лингвистические средства формирования положительного имиджа в общественно-политическом дискурсе (на примере речей Б. Обамы)
In the article the author examines the correlation between the traditional values of American society and creation of a positive image of a politician in the US political discourse. The author also makes an overview of the rhetorical devices used to create the positive image of the US president based on a series of well-known speeches by the 44th President of the USA Barack Obama. The article draws attention to the fact that this strategy of formation of a positive image may be effective both in that country and abroad.
Upon analyzing the political processes occurring during the nineteenth-twentieth centuries, G.Musikhin posits that the popular idea about the supremacy of professional managers in politics over demagogues speculating with mass’ political aspirations conceals an attempt by the power holders to get rid of the axiological rationale for the political hegemony. He concludes that when the governmental policy is supported by the voters’ will rather than sovereign power per se, the ideological discourse becomes of fundamental importance since support is lent to someone who can present his ideological position as a majority’s goal. The debate within the political space is built around an ability to offer to the society a more attractive political (to be more precise, ideological) prospect rather than detailed mechanisms of how to govern society (that are largely universal).
For the first time since World War II, the U.S. seem to lose leadership at the multilateral trade talks shifting accents to bilateral and regional trade cooperation. The main reason for the shift is a deadlock at the WTO Doha-round negotiations where the U.S. face opposition of the steadily growing economies of India, China and Brazil.
Торговые переговоры, ГАТТ, ВТО, США, многосторонняя торговая система, ЕС, Япония, ИНДИЯ, КИТАЙ, Бразилия, Дж. Буш-мл., Б. Обама, М. Баррозу, Р. Зеллик, П. Лами, Р. Кирк, Л. да Силва, Карел де Гюхт, АТЭС, НАФТА, АСЕАН, трансатлантическое партнерство, "двадцатка", trade talks, GATT, WTO, U.S., Multilateral Trading System, Eu, Japan, India, China, Brazil, G.-W. Bush, B. Obama, M. Barrozo, R. Zoellick, P. Lamy, R. Kirk, L. da Silva, Karel de Gucht, APEC, NAFTA, ASEAN, Transatlantic Partnership, G 20
This book, which contains articles both in German and English, analyses images of and reflections on Africa in Russia, Poland and Germany in the 20th century.
The article describes the results of comparative analysis of three texts created in three different countries under totalitarian power, delivered by three political leaders. The texts in German, Italian, and Russian have been analysed.
The point of the article is the idea that an activity, an image and a word are the means to spiritualize a body and to externalize spirit. Each o them is a heterogeneous entity: a kind of metaform where both internal and external forms appear. E.g. an activity being considered as an external form includes an image and a word. The same structure is peculiar to a word and an image. Because of such a structure an activity, an image and a word are as much corporeal as they are spiritual. A play of their external and internal forms is extended to interrelationship of the body, the soul and the spirit. It is argued that such a model of reasoning may be of use for psychotherapeutic practices.
Traditionally phenomenology was considered as the philosophical movement that pays no attention to the problem of medium understood as the material mediator of thinking process. Admittedly, this media-indifference of phenomenology results from its subjective-idealistic orientation. Acknowledging the truth of this retrospective interpretation the alternative look at the problem of relationship between phenomenology and media studies offered in this article is future-oriented and takes as its starting point the very idea of phenomenality considered as main theme of phenomenological researches. As opposed to plural and particular phenomena, holistic phenomenality allows us to think the object of phenomenological researches as a consistent field of primary appearance which embraces not only the objective structures of phenomenological experience, but also the subjective ones. In this sense primary phenomenality is the primordial medium of any appearance. The visual image (and its experience) is offered as the best model for explication of phenomenality understood in terms of mediality.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.