Опыт «геймификации» анкеты онлайн-опроса: возможности и ограничения
The article examines one of the online-research technique - gamification. The main attention is paid to the analysis of the possible forms of questions formulation in the form of games. Several gamified scenarios of survey questionnaires which were supposed to attract the respondents’ interest and involve them into the process of the survey were developed. The possibility of lower no-reply ratio, higher level of satisfaction with the process of filling in the questionnaire were examined with the help of gamified questionnaires.The advantages and disadvantages of the technique are discussed in the conclusion.