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Article

Обоснование инвестиций в информационные технологии на основе дерева бизнес-драйверов

Бизнес-информатика. 2014. № 3. С. 57-68.
Коровкина Н. Л., Фай М. С.
This article presents an approach to developing a methodology for IT project investment feasibility estimation through establishing a link to company business drivers. Representing the factors enhancing the company value, business drivers enable to identify how strategic benefits from IT project implementation influence enterprise performance indicators. A business driver tree is based on the Val IT model, displacing the hierarchy of several financial factors that increase economic value added and being complemented by several industry- and company-specific nonfinancial factors, such as «internal optimization » and «ability to innovate». Thus an underlying basis is provided to evaluate strategic feasibility of pro ject investment. Such method of formulating potential benefits from information technologies (for IT) in business terms is regarded as a criterion for investment decision-making and complements the Value-Based Management concept. The paper argues that in a number of cases the adequate level of company business drivers coverage by a project can compensate for the negative value of expected financial benefits. The analysis of IT investment feasibility opportunities enables to build a decision-making matrix based on risk assessment, quantitative indicators and alignment with company priorities. Implementation of the recommendations formulated in the paper is intended to ensure a higher IT investments transparency and to achieve harmonization of business and IT. It also enables to take into account business specifics and to carry out a more comprehensive appraisal of IT investment-related effects that mitigates the risk of inaccurate cash flow estimation. The proposed approach has been successfully tested in assessment of a potential IT projects portfolio at a large Russian manufacturing company.