Article
Сенсорный маркетинг и аудиомаркетинг: концептуальные основы и российская практика
The article aims to single out distinctive features of the theory of integrated communications (IC) and integrated marketing communications (IMC). The author correlates basic theoretical ideas dealing with IC and IMC, differentiates between approaches to conceptualizing these notions according to the discipline attribute, and specifies definition of the integrated communications. Results of the research allow clarifying specifics of allegedly interchangeable notions. Keywords: integrated marketing communications, integrated communications, theory.
Integrated communications (IC) is insufficiently explored phenomenon. It still has not clear terminological boundaries with integrated marketing communications (IMC). The article aims to trace similarities and differences of IC and IMC definitions over time. The author concludes that «IC» is interdisciplinary concept that historically has been related to PR.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management