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Игры с брендом: геймификация и сенсорика в ритейле
Бренд-менеджмент. 2014. № №1. С. 18–28.
Elenev K. S., Кузнецов А. И.
Lola I. S., Ostapkovich G. V., Asoskov D. et al., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний Национального исследовательского университета «Высшая школа экономики» подготовил информационно-аналитический материал, характеризующий экономические настроения российских предпринимателей и потребителей в I кв. 2026 г. - «Индекс экономического настроения (ИЭН ВШЭ)». Информационная база мониторинга содержит накопленную за 1998-2026 гг. категориальную статистику «балансов мнений», базирующуюся на ответах респондентов. Такая «мягкая» качественная статистика ...
Added: May 20, 2026
Кумар В., MSW Management 2026 Vol. 36 No. 1s P. 1746–1753
This study explores how profitability, export efficiency, and cost functionality correlated with the financial sustainability index (FSI) for Indian manufacturing companies and the development of the early warning system. The study was conducted on 50 Indian manufacturing companies those participate in the export business, whose data has been collected for the nine quarters from 2023 ...
Added: May 19, 2026
Tekic A., Nguen C. M., Business Horizons 2026 Article In Press, Journal Pre-proof
Fast-moving consumer goods (FMCG) firms face intense pressure to internationalize, yet the traditional playbook—lengthy R&D cycles, costly market research, and standardized campaigns—often struggles to deliver local relevance at speed. This article argues that crowdsourcing—digitally mediated, large-scale consumer participation—can complement established internationalization tools by mobilizing local knowledge and community endorsement to mitigate key aspects of the ...
Added: May 19, 2026
Ulanov V. L., Springer, 2026.
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, ...
Added: May 19, 2026
Semerikova E. V., Салов А. И., The Journal of the New Economic Association 2026 Vol. 1 No. 70 P. 221–237
In this paper, we assess the extent of agglomeration externalities that
mirror on labour productivity gains while accounting for the direct and indirect effects
of transportation exposure. To this end we combine data on the local average wage and
employment with comprehensive information on the public transportation and road networks
of the Saint Petersburg Metropolitan Area, one of the ...
Added: May 19, 2026
Voytenkov V., Emerging Markets Review 2026 No. 101482 P. 1–37
This paper examines the effects of the 2008, 2014, and 2020 crises on household consumption patterns in Russian regions. The micro-level analysis is conducted using quarterly data from Rosstat's Household Budget Survey. Dependent variables are expenditure on food at home, out-of-home, alcohol, non-food items, services. Explanatory variables are household characteristics and dummy variables that capture ...
Added: May 18, 2026
Lodiagin B., Nazarova V., Rincon C. J., URBAN, PLANNING AND TRANSPORT RESEARCH 2026 Vol. 14 No. 1
This study applies an established social cost–benefit analysis (CBA), combined with sequential shock scenarios (COVID-19 and the post-2022 sanctions) and Monte Carlo sensitivity analysis, to evaluate the welfare robustness and recovery dynamics of the Pulkovo Airport PPP renovation project (St. Petersburg, Russia). Using traffic, operations, and cargo forecasts through 2040, we compare a pre-shock baseline ...
Added: May 17, 2026
Brodetskiy G., Gerami V., Shidlovskii I. et al., Транспорт: наука, техника, управление 2026 № 3 С. 3–8
В статье предложен специальный метод модификации процедур многокритериальной оптимизации. Он позволяет расширить набор критериев выбора, чтобы учитывать предпочтения лица, принимающего решения (ЛПР) как раз в моделях транспортного обеспечения работы цепей поставок. Реализуется изменение наклона направляющей для линий уровня критерия выбора в пространстве значений частных критериев (с нацеливанием выбора на утопическую точку). Разработаны и представлены требуемые ...
Added: May 17, 2026
Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112
The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...
Added: May 15, 2026
Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50
Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...
Added: May 15, 2026
Абрамова С. В., Бояров Е. Н., Станкевич П. В. et al., В кн.: Современное образование в области безопасности жизнедеятельности: теория, методика, практика. Сборник материалов XXIX Всероссийской научно-практической конференции, Санкт-Петербург, 12 ноября 2025 года.: Каз.: ООО "Бук", 2025. С. 8–14.
В статье рассматриваются фундаментальные основы технологического подхода в образовании по безопасности жизнедеятельности в условиях цифровой трансформации. Проводится сравнительный анализ производственных и социальных (в том числе педагогических) технологий, подчеркивается специфика последних, обусловленная активной ролью обучающегося как объекта воздействия. Обосновывается эволюция понятий «информационные технологии» (ИТ) и «информационно-коммуникационные технологии» (ИКТ), их роль в модернизации образовательного процесса. Представлены многоаспектные ...
Added: December 9, 2025
Nazarovskiy E., Rustamkhanova G., Сборник материалов студенческой научно-практической конференции имени Льва Львовича Любимова 2023 С. 128–132
На настоящий день дискретная математика играет существенную роль в изучении высшей математики в вузах. Одной из основополагающих тем курса является теория графов, которая широко применяется при решении экономических и управленческих задач, в программировании и других областях. С помощью теории графов можно решить множество задач. Классическим примером такой задачи является раскраска графов. ...
Added: November 30, 2025
Meissner D., Salati Marcondes de Moraes G. H., Brandão Fischer B. et al., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2025. No. WP BRP /STI/2025.
Innovation has long been at the center of debates in economics, management, and organizational studies. However, innovation is never free of uncertainty and risk. Every act of innovation implies a departure from established paths and a willingness to embrace the unknown. From the beginning it's never clear if there is an audience which appreciates the ...
Added: November 28, 2025
Cripps K., Ivanova E., Sridaran K. et al., / Series 0 "0". 2024.
Imagine a world where individuals are considering the impact on the long term of the decisions they are making. Where, as they analyze information, they wonder who are the stakeholders impacted – extending beyond the traditional ones to include Nature, the ecosystem as a stakeholder, and the next generations. Imagine young people reminding each other ...
Added: November 5, 2025
Реан А. А., Шевченко А. О., Российский девиантологический журнал 2022 Т. 2 № 3 С. 288–298
Introduction. The importance of this research subject reflects the fact that deviant behavior has a strong risk factor for social deprivation. The expansion of prevention methods with new means can improve the qualitative efficiency of practical work. A key part of psychological work is also the creation of methods for identifying and responding to bullying ...
Added: October 2, 2025
Реан А. А., Шевченко А. О., Ставцев А. А., Педагогика 2022 Т. 86 № 10 С. 17–27
Based on the data obtained by Russian and foreign psychologists, the effectiveness of ap- plying digital gamification to learning is analyzed. The aim of implementation is to form an additional motivational component of learning. This paper also examines the use of virtual reality systems as an effective springboard for gamification. This paper analyzes the connection ...
Added: October 2, 2025
Ruslan Suleymanov, Lebedev D., International Journal of Social Research Methodology 2025 Vol. 28 No. 2 P. 241–255
Decreasing web survey participation rates lead to higher importance of ways to increase respondents’ motivation to participate and gamification is seen as one of possible ways to do so. However, there is no clear understanding on how it affects respondents’ cognitive load. This study investigates whether gamification reduces cognitive load among 18–25-year-old survey respondents. A ...
Added: August 28, 2025
Sokolov B., / Series OSF "SocArXiv". 2025.
This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...
Added: May 6, 2025
Tarasova K., Gracheva D., Avdeeva S. et al., Вопросы образования 2025 № 4 С. 136–168
Проведено исследование с целью изучения взаимосвязи отношения подростков к использованию игровых механик в образовательном процессе с их учебной мотивацией и метапредметными образовательными результатами, включая критическое мышление, креативность, коммуникацию, кооперацию (4К) и цифровую грамотность. В исследовании приняли участие 312 подростков в возрасте 13–15 лет из 10 регионов России, обучающихся в центрах цифрового образования IT-куб. Для оценки ...
Added: April 11, 2025
Ovanesova Y., Moshiashvili M. M., Типсина Н. О., / Series "Working Papers". 2021.
The purpose of this article is to analyze and evaluate the cultural characteristics of the digital ecosystem product teams leaders and operational efficiency. Using binary choice models (the main conclusions were made on the basis of logit regressions), has been found a significant negative relationship between the probability of achieving business goals by a team ...
Added: February 17, 2025
Kolesnik N. V., Хосуева С. Д., Семиотические исследования 2022 Т. 2 № 3 С. 119–127
В статье рассматривается проблема взаимодействия и взаимовлияния политической коммуникации и игровых механик. Игровизация политики постулируется как основание для осмысления новых форм гражданской и политической активности, возникших в цифровую эпоху. В представленном обзоре научной литературы определяется, что игровые технологии как совокупность методов и приемов оказывают влияние на поведение современного пользователя, преодолевая его пассивность и вовлекая его ...
Added: January 29, 2025
Gorshkov G., Buivolova O., Gavrilova E. et al., NeuroRehabilitation 2025 Vol. 56 No. 2 P. 113–131
Background
Nowadays, developers offer mobile applications for aphasia treatment. Although their overall effectiveness and acceptance by the target audience was proved, it has not been established what aspects of technology-based aphasia rehabilitation facilitate these improvements and translate into generalization.
Objective
The objectives were to analyze what technology- and treatment-related factors, including treatment dose, intensity and duration, affect treatment ...
Added: January 15, 2025
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/03.
The paper analyses the little-known essay of one of the classics of economic thought, J. A. Schumpeter (1883–1950), “The Sociology of Imperialisms,” where he appears not as an economic theorist, but as an economic sociologist. The problem of imperialism interested Schumpeter almost throughout his scientific career. His theory was polemically directed against various Marxist interpretations, ...
Added: December 18, 2024
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/02.
The paper explores the key development in the Russian labor market of the 2020s – emergence of a massive overhang of vacant jobs, which has already reached a record level of 7 percent. The paper discusses theoretical aspects of the problem of labor “shortage”, examines probable triggers for the vacancy escalation, and analyzes its dynamics and ...
Added: December 18, 2024