• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

Analysing coupon trade development.International experience. Russian features.

Best papers of International conference of students and young scientists "Lomonosov-2012". 2012.
Mozgunov P.

The initial survey, which is described in this article, is only the first important step to more detailed and complete researches of innovation industry in Russia. A clear understanding of mechanisms of work of the coupons and their possible effects on consumer behavior together with a series of assumptions can be a good and sufficient base for future researches of consumer behavior or producer behavior. Moreover, this work is the first scientific attempt to give an objective picture of the industry without any interest in concrete results. It presents relevant information for sellers which are going to become clients of coupon services, because thanks to the small analysis they can predict with a certain share of reliability the efficiency of such marketing promotion.