Образ и слово
The article represents the results of the analysis of different types of perception, its indexes of key properties and indexes of its efficiency. It has been shown that in perception the subjective image of an outer world is closely related to subject’s motivation and experience. A new approach is offered to understand the thought as a need-emotion-intentional instance. Based on that approach it is shown that the image is also a substance of thoughts. In keeping with this premise the transformation of the image-substance is exposed and the understanding of a word as its transformation to subjective image-substance. The relationship between the image and word is discussed in cultural and historical aspects. The science is analyzed as symbolic description of realm where the image and word are related to each other by thought.