Образовательный стартап: от факультатива до формирования базовой концепции

Педагогика и просвещение. 2014. № 1 (13). С. 30–45.

Yurchenko A. V.

In this article the autor reviews the process of creating a new scientific-research and educational department at Higher School of Economics at the beginning of year 2012 - the Institute of Security Studies, it"s multi-stage developing and taking it"s position on the market of education. Basing on implemtnting classical educational startap and permanent monitoring of target groups, the autor grounds the main directions of the institut's design and improves the concept of the  it's development according to the new investigations of real economy. The Institut's first experience in positioning on the Education market in 2012-2014 years shows that educational startap products and markets for their implementation are equally important. Moreover, these items are complementary and  in mutually clarifyng relations, referring to market volatility. In this case, it is necessary to customize the features of educational products for market on the one hand, and to apply special tehnologies for building active requests to create the innovative products from the target groups - on the other.

Keywords: образование, стартап, реальный сектор экономики, education, предпринимательская деятельность, дополнительное профессиональное образование, target groups, education market, безопасность авиаперевозок, Business Security, startap, client, innovation proqect, all-university elective course, further professional education, standards of the higher education, basic concept, structure of the discipline, the real economy, kind of security, taking place, клиент, инновционный проект, целевые аудитории, общеуниверситетский факультатив, стандарт высшего образования, базовая концепция, структура дисциплины, отрасль безопасности, образовательная ниша