Образовательный стартап: от факультатива до формирования базовой концепции
In this article the autor reviews the process of creating a new scientific-research and educational department at Higher School of Economics at the beginning of year 2012 - the Institute of Security Studies, it"s multi-stage developing and taking it"s position on the market of education. Basing on implemtnting classical educational startap and permanent monitoring of target groups, the autor grounds the main directions of the institut's design and improves the concept of the it's development according to the new investigations of real economy. The Institut's first experience in positioning on the Education market in 2012-2014 years shows that educational startap products and markets for their implementation are equally important. Moreover, these items are complementary and in mutually clarifyng relations, referring to market volatility. In this case, it is necessary to customize the features of educational products for market on the one hand, and to apply special tehnologies for building active requests to create the innovative products from the target groups - on the other.