• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Menu

Article

Визуальная семиотика российской моды в процессе политических трансформаций

Барандова Т. Л., Воронцова Е. А.

In this article authors attempted to discover (identify and describe) changes of the symbolical meanings/marks/codes of political transformations within visual representations on the basis of Russian fashion magazines materials covering period between 1980 till 2013 years. On the example of 918 magazines’ and 135 Mersedes-benz Fashion Week Russia 2012/2013 photos, this research completed in screening design of studying processes of political changes with “steps” connected to significant stages of regime transformations. Authors concludes that through fashion magazines, intensively filled by visual tokens, public political processes are not just reflected which allows to clarify their semantically-communicative codes, rather is ongoing anticipatory legitimization of social order and political regime changes, probably initiated and/or supported from powered groups.