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What drives employees to develop their personal brands at work? Appeal, authenticity, and influence
Qualitative Market Research. 2026. Vol. 29. No. 2. P. 184–211.
Nefedieva E., Plakhotnik M. S.
customer relations. Research has suggested that employees engage in personal branding to increase employability and promote career development. However, there is a lack of research providing evidence on what drives employees to create and develop their personal brands in the workplace. Drawing on impression management theory, this study investigates employee motivation for personal branding in the workplace. Data were collected using semi-structured interviews with 15 employees of a large multinational production company. Criteria and snowball sampling strategies were used to select the study participants. Interpretive phenomenological analysis was employed to analyze data. The study proposes a model of three meta-drivers of employee personal branding in the workplace: appeal, authenticity, and influence. The meta-drivers of appeal and authenticity provide the foundation for the brand-building process by creating the initial impression and committing the individual to perform consistently with it. This emerging brand influences others to act towards the individual according to what he or she projects. The influence meta-driver is not limited to impression management but is also related to employee proactive behavior.
Nikulina Y., Jamali Jaghdani T., Götz L. et al., / Series "Working Papers". 2026.
The impact of state subsidies on Russia's post-Soviet dairy output remains controversial; this study provides an empirical analysis of that relationship. Using an unbalanced panel dataset of 123 dairy enterprises in the Leningrad Region spanning the period from 2010 to 2023, we employ stochastic frontier analysis to assess these relationships. The results indicate that subsidies ...
Added: September 30, 2026
Nazarova A. G., Журнал Новой экономической ассоциации 2026 № 3(72) С. 87–104
The article explores how results of constructing aggregate national transfer accounts’ (NTA) estimates can be used for macroeconomic analysis and forecasts of current transfers in home economy. It presents the findings of the author’s study of their transfer modules over retrospective period of more than 10 years. The emphasis in the paper is focused on ...
Added: September 30, 2026
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2026. № WP3/2026/02.
The paper is the first attempt in the Russian literature to assess returns to platform employment in the Russian labor market. The theory offers no clear predictions regarding its impact on workers’ earnings: there might be both a premium and a penalty. We distinguish three groups of workers: employees; self-employed using internet-platforms; self-employed not using ...
Added: September 28, 2026
Kossov V. V., НИЦ Инфра-М, 2026.
В книге собраны воспоминания автора, занимавшего высокие государственные посты в управлении экономикой СССР и России, внесшего значительный вклад в отечественную экономическую науку и в подготовку экономистов. В воспоминаниях охвачен протяженный период истории страны, от предвоенных лет и ранее до наших дней. Перед читателем предстают яркие моменты экономического развития страны, процессов принятия решений на высочайшем государственном ...
Added: September 28, 2026
Мухаметшин Р. И., Скрыпник Д. В., Экономическая политика 2026 Т. 21 № 4 С. 94–109
The study quantitatively assesses the impact of sanctions on the Russian economy from 2022 to 2024 by estimating the losses due to sanctions and identifying the factors that shaped GDP during this period. The assessment is based on a vector autoregressive model with exogenous variables (VARX). The model examines GDP and its key components: gross fixed ...
Added: September 27, 2026
М.: КДУ, 2026.
В сборник, подготовленный при финансовой поддержке Высшей школы современных социальных наук МГУ им М.В.Ломоносова, вошли статьи участников 2-й Международной научно-практической конференции «Современные проблемы управления: исследования, диагностика, решения», организованной высшей школой современных социальных наук МГУ им. М.В. Ломоносова 9-10 октября 2025 г. в Москве. Авторы статей, вошедших в сборник, являются как опытными исследователями в области менеджмента ...
Added: September 26, 2026
Reshetnikova K., Решетников А. К., Маркетинг в России и за рубежом 2025 № 4 С. 69–77
Tourism as an industry became prominent only in recent decades, however it plays an important role in soft power as a diplomacy tool that can shape an image of a country in order to attract visitors and boost its economy. In today's digital age, the Internet plays a key role in shaping travelers’ perceptions of ...
Added: September 26, 2026
Volpe V., Palladino R., Storlazzi A., British Food Journal 2026 P. 1–27
Purpose
The application of digital technologies in food information is profoundly transforming how consumers access, interpret and use nutritional information. This paper systematically reviews digital technologies integrated into food labelling systems and evaluates their impact on consumer behaviour, transparency and informed decision-making.
Design/methodology/approach
A systematic literature review (SLR) was conducted following the PRISMA protocol, covering peer-reviewed studies published ...
Added: September 25, 2026
Bo S., Christofi M., Battisti E. et al., Technological Forecasting and Social Change 2026 Vol. 2028 P. 1–13
In the face of rising sustainability expectations and limited resources, startups must balance financial objectives with ESG (environmental, social, and governance) goals under uncertainty. This study examines how ESG behavior influences external resource acquisition, financing choices, and strategic outcomes in early-stage enterprises. Drawing on the entrepreneurial learning perspective, we argue that startups refine ESG strategies ...
Added: September 25, 2026
Kilinc-Ata N., Proskuryakova L. N., Natural Resources Forum 2026 P. 1–18
The convergence of energy transition and digitalization represents two pivotal trends in the global economy that complement each other. The decrease in carbon dioxide (CO2) emissions is facilitated by larger Internet access and more substantial investments in research and development. This study sheds light on the dual impact of digitalization and innovation on CO2 emissions ...
Added: September 25, 2026
М.: ИНФРА-М, 2026.
This textbook synthesizes modern concepts and approaches in the field of project management and is designed for use in project management courses. The material is based on the recommendations of the International Project Management Association (IPMA) and the international standards ISO 21500 and ISO 21502.
It complies with the requirements of the latest generation of Federal ...
Added: September 25, 2026
Vicentin D. C., Salati Marcondes de Moraes G. H., Brandao Fischer B. et al., IEEE Transactions on Engineering Management 2026 Vol. 73 P. 4455–4470
International science collaboration countries have expanded considerably in recent years; nevertheless, institutional and organizational barriers and challenges continue to undermine the effectiveness of joint research initiatives. This study examines how such barriers are associated with perceived academic and technological outcomes, drawing on a primary dataset of 396 survey responses from researchers in BRICS-countries-based collaborations. The ...
Added: September 24, 2026
Makushkin M., Деньги и кредит 2026 Т. 85 № 2 С. 82–100
The paper considers the problem of estimating the coupon-free yield curve of Russian bonds in yuan. The relevance of the topic is explained by the increased popularity of yuan-denominated bonds in the Russian market since 2022, as well as the recent appearance of the first federal loan bonds (OFZ) in yuan. Given that the number ...
Added: September 24, 2026
Makushkin M., Финансовый журнал 2026 Т. 18 № 4 С. 27–44
This article examines financial innovations in the Russian corporate bond market as a response to structural changes in the economy following 2022. The tightening of monetary policy has led to prohibitively high interest rates for domestic companies, while the sanctions have closed access to external capital markets. Despite these constraints, Russian firms have successfully adapted ...
Added: September 24, 2026
Festa G., D'Amato A., Palladino R. et al., European Journal of Innovation Management 2026 Vol. 29 No. 3 P. 728–744
Purpose
Artificial intelligence (AI) is vastly impacting the digital transformation of societies, economies, businesses, markets and enterprises, at a very fast pace, mostly after the global success of the generative algorithms. In this respect, this study, with an exploratory intention, aims to provide evidence about the fundamental issues of AI, particularly if generative, when adapted to ...
Added: September 24, 2026
Grimaldi M., Troisi O., Papa A. et al., The Journal of Technology Transfer 2026 Vol. 51 P. 1341–1392
Digital transformation and the possibility to collect large amount of data, the so-called big data, from different sources can lead to the redefinition of business processes, models and infrastructures. In this respect, data-driven decision making (DDDM) emphasizes the need to rethink management practices to view data as a driving force that can improve the effectiveness ...
Added: September 24, 2026
Tripathi S., Kabra S., Letters in Spatial and Resource Sciences 2026 Vol. 19 P. 1–24
Cities become more productive and enjoyable places to live with improved transportation management. However, most cities in developing countries still lack it. In this context, the present study examines the relationship between the different types of vehicles (measured by passenger and freight vehicles) and urbanization (measured by city population size and density) in India. We ...
Added: September 24, 2026
Bergougui B., Ghosh S., Doğan B. et al., Energy Conversion and Management: X 2026 Vol. 30 P. 1–18
The allocation of public budgets to research and development plays a vital role in advancing climate welfare and facilitating the energy transition. Energy transition focuses on sustainable development goal −7 (SDG-7). By discussing the importance of energy transition and research and development, the current study elaborates on the pathway to resilient energy. This study investigates ...
Added: September 24, 2026
Marina Zavertiaeva, de Cabo R. M., Gimeno R. et al., International Journal of Consumer Studies 2026 Vol. 50 No. 2 Article e70178
This study investigates how gendered facial cues shape the visibility of executives personal brands on LinkedIn. Building on signaling theory, we analyze 5575 public executive profiles, extract facial metrics through machine-learning landmark detection, and model direct and indirect pathways to digital visibility outcomes proxied by follower counts using negative binomial regressions and generalized structural equation ...
Added: February 27, 2026
Sazhina A., Магсумова А. В., Маркетинг в России и за рубежом 2018 № 2 С. 38–49
The article presents a study aimed at investigating the degree of compliance of individual characteristics of a brand and individual characteristics of the owner of a brand on the example of the of beauty salon market. ...
Added: January 13, 2018
Lebedev A. V., В кн.: Бренд-менеджмент в XXI веке. Сборник научных статей.: М.: МАКС Пресс, 2013. С. 155–159.
The article raises questions of personal branding of the stars of show business and politics. The author addresses to brand management problem, considering it in the historical context against the background of new technological realities of the XXI century. It summarizes current practices and provides a list of practical recommendations for managers. This article was ...
Added: November 11, 2016
М.: МАКС Пресс, 2013.
Scientific articles digest is the result of working of the international scientific practicallyoriented conference for students, graduates, post-graduate students and young scientists “Brand Management in the XXI century” that was held in the School of Public Administration in Lomonosov Moscow State University on December 11, 2012. Digest refers to actual problems in brand management in ...
Added: October 31, 2016
Pirogova Y., Выщеревич Я. И., Реклама. Теория и практика 2013 № 5 С. 314–331
The article provides the analysis of strength and nature of emotional bonds between consumers and corporate, product and personal brands of different companies. Based on the survey of respondents involved in groups of brands in social network Vkontakte the authors consider the impact of each of three types of brands on emotional bonds with consumers ...
Added: November 6, 2013
Tulchinskii G. L., Журнал социологии и социальной антропологии 2011 Т. XIV № 5 С. 364–372
The article contains a review of the evolution of style and genres of mass literature as products of mass consumption. We identify two concurrent trends in the development of contemporary mass literature. First, there is a growing integration of the various genres of popular literature. Second, there is differentiation, accentuating a unique and original personality ...
Added: September 13, 2012