• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Menu

Article

Интернет-гипертекст общественных связей: характеристики, особенности, тенденции развития

Медиаскоп. 2010. № 2. С. 0421000082\0015.
Шилина М. Г.

The article considers the specificity of hypertext as a format of information presentation in the Internet. The author introduces the definition of hypertext, classification of this phenomenon, examines the possibilities of its functioning in public relations. The particularity of Internet hypertext consists in the co-authorship between the sender and the receiver in the communication process and the formation of co-participation.