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Regular version of the site

Article

Общественные связи как система: новейшие парадигмы теории и практики

Медиаскоп. 2010. № 2. С. 0421000082\0021.
Шилина М. Г.

The article presents the results of pieces of research devoted to the analysis of actual communications of public relations, mentioned in connection with the emergence and development of a new model of Internet communications -Web 2.0 ( 2005). The author suggests an innovative approach to the creation of new theoretical paradigms in public relations and puts forward a hypothesis about the formation of a new systematic paradigm of public relations.