Депрессивное медиапотребление (исследование телевизионных предпочтений сельских жителей). Часть 2
The capter is dedicated to the description of the fragmentation of the Russian media-based public sphere, in particular - to the dymanics of media use of the participants of the 'For fair elections' political protest movement in Russia of 2011-2012. Authors counclude that: 1) socio-economic divisions in today's Russia are mirrored in the media use patterns; 2) traditional textocentricism of Russian intelligentsia shows up and shapes media preferences and opinion leading: 3) changes in political behavior online (weakly) correlates with differences in online media use patterns; 4) a nation-wide public counter-sphere has formed in the Russian big cities. A prediction is made that fragmentation of the Russian public sphere will be deepening.
In this research we use the part of RLMS data about the innovation in the lifestyles of Russian collected in 2009. Some typologies of Russian people were constructed based on their inclination to innovation, computer skills and media consumption. The last one is measured there as the differentiation of practices of internet and mobile telephone function use. The quantitative digital inequality in the accessibility of computer and internet was found. But there is the other type of digital inequality the quantitative one. It is due to the differentiation of the type of media consumption. This inequality also depends on the such factors as age, income and education level.
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.