Событийный туризм: опыт Мурманской области

Вестник Воронежского государственного университета. Серия: География. Геоэкология. 2025. № 3. С. 47–53.

Мармилова Е. П.

The purpose of this study is to analyze the identified event activities from the point of view of their prospects for the development of the tourism industry and the economic well-being of the Arctic region (using the example of the Murmansk region).

Materials and methods. As part of the study, a database of events and events in the Murmansk region, posted on the “51 Events” website, was compiled, and examples of events affecting the development of tourism in the region were given.

Results and discussion. As a result of the analysis, the following were identified: firstly, groups of events related to event tourism, secondly, the distribution of events from a geographical point of view and by the date of their holding, thirdly, the thematic content of the events was determined. The value and novelty of the results obtained lie in the search for promising directions for the development of the tourism industry and the economic well-being of the Arctic region (using the example of the Murmansk region).

Conclusion. The local governments are actively realizing the tourism potential of the Murmansk region; events in the region act as a catalyst for the development of domestic tourism, promoting the economic development of small settlements, and also serve to attract new personnel to the region. The conclusions can be scaled to other regions of the Russian Federation, taking into account local characteristics.

Keywords: внутренний туризм, event tourism, событийный туризм, domestic tourism, Arctic tourism, арктический туризм, Мурманская область, Murmansk region, calendar of regional events, календарь мероприятий региона

Publication based on the results of: Развитие арктического туризма и креативных индустрий как драйверов преобразования арктических городов и территорий (на примере Мурманской области) (2024)