Article
Роль стратегического планирования в развитии города: подходы к оценке
The article is about econometric analysis relationship between system of strategic planning and the level of city development. The main hypothesis is about existing impact of strategic plan on some aspects of a city. The 18 indexes of social and economic development were looked. Correlation and regression analysis show the weak statistic relation between four indexes and duration of existing of system strategic planning. In the end of the article the conclusion about reasons of this relation are made.
Purpose – The paper is aimed to present the approach to the investigation of place development trajectory which ties up the bottom-up initiatives and the city strategic perspectives.
Design / approach – It is proposed to implement the ‘tactical urbanism’ activities and to up-scale their insights to tackle them with city strategy. The approach is aimed at local community activation as the preliminary stage of further involvement and gives new insights into ways of city representation. The case study is performed on the basis of the intervention that was implemented during the “Interactive Moscow” Summer School and the possible strategic insights are discussed.
Findings – The paper proposes the way of abandoned places development using intervention as a tool of community activation and draws the possible algorithm schematically, which needs further discussion.
Originality / value – The paper tests transferability of place management concept to centrally planned environment.
One of the basic principles of successful place marketing and branding is the thoughtful analysis of target groups needs and preferences. Many authors show favour to the city residents as the core target group. The residents may also be segmented into the smaller groups, and in some cases successful strategies are targeted to the needs of this very specific group of citizens. One of such groups – the so-called creative class – became very popular among practitioners as a primary target group for place marketing and branding. The purpose of the paper is to compare creative and non-creative class in terms of their preferences of particular attributes, which describe a city as a whole.
Russian Arctic cities acknowledge the need to build sustainable development strategies (SDSs) to ensure their long-term socioeconomic and ecological viability. They try to create proper conceptual, legal and institutional settings for the development and implementation of such strategies. First and foremost the Arctic cities aim to create and develop an efficient strategy planning system which is seen as a necessary precondition for successful urban SDS. This paper aims to discuss possible indicators to evaluate the SDS planning process in the major industrial cities of the Russian Arctic).
The author conducted a comparative analysis of different approaches to the city development of marketing strategy and chose the most effective of all the alternatives. The results show that there is a multi-step approach to creating a marketing city strategy. It was selected infrastructure marketing as the main marketing strategy of Nizhny Novgorod. We are talking about increasing the level of civilized market relations in the selected area. The main objective is the development of local infrastructure in order to improve living standards and working conditions.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.