Сбытовая деятельность компании: роль маркетинга и логистики
The article tells about new for the Russian market models of direct interaction between producers and end users of agricultural production. The following directions are named to be the main directions of food sale development: retail servicization, electronic trade popularization and retail starting to make direct purchases from small agricultural producers.
The course-book can be useful for marketing department employees in operating businesses, who may have no previous professional education in this field, and also for the students of the MBA programs.
This article analyzes the development of retail chain market in Russia in the context of building an efficient logistics infrastructure in the distribution. Key market trends specific to the current stage of retail trade development and the main factors influencing the change in the retail market in Russia (the growth of competition, increase of the share of the largest network operators, active entry of world's online retailers into the Russian market and others) are analyzed. There are the following main trends of the market marked in the article: open of new stores, extension of market coverage and expansion of logistics infrastructure, in particular, development of distribution centers and other storage facilities.
It is recommended for retail operators how to design and re-engineer its own distribution network in the article. It is shown the way of interaction between departments of trading company, especially with logistics one, regarding decision of strategic tasks of effective distribution network design. Approaches how to evaluate the effectiveness of logistics distribution network reorganization are assessed.
It is proposed an algorithm of distribution network design (reengineering) which comprises three main stages: analysis and evaluation of the existing logistics distribution network; identification of key areas of logistics distribution network reorganization; the reorganization (or design) of the optimal logistics distribution network
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management