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Article

Is There a Global Public Sphere? Media Framing of the Russia-Georgia Conflict of 2008

Global Media Journal. 2010. Vol. 10. No. 17.

It has been argued that the advent of transnational media technologies leads to the formation of a global public sphere. By means of framing analysis, this article examines whether signs of global public deliberation were present in American and Ukrainian media coverage  of the Russia-Georgia military conflict of 2008. To embrace the range of ideas presented in the Ukrainian and American public spheres, several popular national dailies and weeklies were selected for analysis. The study has revealed notable difference in ways American and Ukrainian media defined the crisis, interpreted its causes, and recommended treatment. American periodicals predominantly blamed Russia and meditated upon the possibility of deterring it by means of NATO expansion. Ukrainian news outlets, depending on their cultural orientation, destributed blame between Russia and Georgia, the United States, and entire Western world. Neither of Ukrainian periodicals considered NATO membership as a remedy against Russian aggressiveness. The study has revealed that pro-Russian views popular in Ukraine were ignored by American media, opinions of pro-Russian publics were excluded from the war-related American discourse.