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Development of Public Cultural Services Management: Study of the Night of Museums

P. 21-28.

This paper addresses the issue of public cultural services management by the example of event organization in cultural institutions. The Night of Museums event has been held annually in St. Petersburg and attracted more than 100 000 visitors for its fifth edition in 2012. A multistage study on this event has been organized aiming at exploring the potential of the large-scale event in development of public cultural services management both from the side of audience and cultural entities. The findings of the study indicate audience development within the event, implementation of innovative solutions through application of creative methods by cultural institutions and develop recommendations for effective provision of public cultural services.

В книге

Development of Public Cultural Services Management: Study of the Night of Museums
Под редакцией: L. Furova, D. Špalková. Brno: Masaryk University, 2013.