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International hotel chains on the Russian market

Sheresheva M. Y.

The paper examines main trends in the Russian hotel market and shows the impact of key forces for globalization on the international hotel chains’ strategy in Russia. General observation of the hospitality industry and case study approach were chosen in order to demonstrate observations of context and practice. For both approaches, triangulation of data was adopted as a strategy of research credibility. External validity of our preliminary findings has been supported by reviews of industry representatives and by occasional feedback both from members and non-members of hotel chains, similar to the cases under study, and from external observers of these hotel chains.

В книге

Под науч. редакцией: E. Christou, D. Chionis, D. Gursoy et al. Corfu: 2012.