DEMO as a tool of value co-creation strategy realization
В последнее время мы можем наблюдать увеличившийся интерес со стороны общества и власти к теме благотворительности. В данной статье автор рассматривает добровольчество как вид благотворительной деятельности и факторы, которые влияют на вовлеченность волонтеров в деятельность благотворительной организации. В качестве подхода автор использует современную концепцию маркетинга совместного создания ценности.
This monograph is the collection of the selected papers from Gdańsk EuroSymposium 2015 on SAND – Systems Analysis and Design. SAND is the classical field of research and education in the area of management information systems (MIS) or, as it is called more frequently in Europe – Business Informatics, almost from its origins. The objective of the EuroSymposium on Systems Analysis and Design is to promote and develop high quality research on all issues related to SAND. It provides a forum forSANDresearchers and practitioners in Europe and beyond to interact, collaborate, and develop their field. Therefore, there were three organizers of the 8th EuroSymposium on Systems Analysis and Design: – SIGSAND – Special Interest Group on Systems Analysis and Design of AIS, – PLAIS – Polish Chapter of AIS, – Department of Business Informatics of University of Gdansk, Poland.
This paper aims to define relevant forms of co-creation activities and customer engagement in value co-creation geared toward increasing customer satisfaction and loyalty in the Russian hotel industry.
Secondary data analysis of hotels’ websites, annual reports and published interviews was conducted to investigate how hotels co-create the experience environment. Also, content analysis of tourist comments in social media was conducted to assess the relationship between customer engagement in value co-creation and customer satisfaction. The sample for this study includes hotels located in Moscow using customer experience as a source of value creation.
Based on the analysis of best practice of customer engagement in value co-creation in the hotel industry, a classification of co-creation activity forms was developed. Five forms of co-creation activities have been identified: feedback, co-production, firm-driven service innovation, customer-driven customization and co-creation. Applied data also provide insights on the development of the hotel industry in Moscow. The majority of hotels engaging customers in value co-creation in Moscow are international. Hotels more often use customization, service innovation and especially co-production than co-creation, as co-creation is a new market strategy for the Russian market. The high-price-segment hotels more often use customization, whereas hostels usually implement value co-creation with clients. It can be explained by the difference between the target audience and the resources available. This study helps to understand whether forms of customer engagement in value co-creation in the Russian hotel industry match international experience and findings of theoretical studies.
The sample group represents only hotels in Moscow, and the study utilizes only qualitative techniques. An increase in both the sample size and geographical diversity and a study using both qualitative and quantitative techniques may generate more insights relating to customer engagement in value co-creation in Russian hotels.
This is an insightful comparative study of customer engagement in value co-creation practices of hotels with different attributes, and the study identifies new opportunities to engage customers in value co-creation in the hotel industry.
This book constitutes the proceedings of the 7th Enterprise Engineering Working Conference, EEWC 2017, held in Antwerp, Belgium, in May 2017. EEWC aims at addressing the challenges that modern and complex enterprises are facing in a rapidly changing world. The participants of the working conference share a belief that dealing with these challenges requires rigorous and scientific solutions, focusing on the design and engineering of enterprises. The goal of EEWC is to stimulate interaction between the different stakeholders, scientists as well as practitioners, interested in making Enterprise Engineering a reality. The 12 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 40 submissions. They were organized in topical sections named: formalisms; standards and laws; business processes; normalized systems and evolvability; ontologies; and organization design.
While knowledge of competence is of particular value to the enterprise, and notion of competence is being actively used in enterprise engineering field of research, there is a lack of practical usage of competences while restructuring enterprises. This paper presents a modelling framework for competencebased enterprise restructuring using ontologies, which is based on DEMO’s ATD and helps to combine competence requirements on ontological level, competence requirements on implementation level and existing individual competences on implementation level. The number of open questions for future research is being provided. © Springer International Publishing Switzerland 2015.