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MARKETING INFRASTRUCTURE AS ONE OF THE KEY ELEMENTS OF PLACE MARKETING

Egorova N., Makarova E. A.

In this paper the authors examine the marketing areas as strategic management process objects of tourist activities. In the study, a comparative analysis of different approaches to developing a marketing strategy of the city of Nizhny Novgorod, as a regional center of Nizhny Novgorod region.

В книге

GEA COLLEGE, 2014.