Об особенностях актуализации семантической категории «круг чужих» в американском политическом дискурсе

Язык, общество, коммуникация. 2010. № 1. С. 65–78.

Молодыченко Е. Н.

This article suggests that a productive way to analyze the ‘enemy construction’ strategy seen as one of the key strategies of the discourse of the New World Order is to analyze it in a broader historic perspective, viz. as taking over the same principles, which defined the discourse of the Cold War. The ‘enemy construction’ strategy in both discourses is analyzed as resting on logic of binarism of the classical Us and Them opposition. Thus, it is contended that textual actualization of the ‘enemy’ is the projection of the basic semiotic category of the ‘other’ which is perpetuated in the political discourse and gets lexicalized differently depending on the text’s instantiating a particular order of discourse and the ideology informing it.

Ключевые слова: речевое воздействие, речевые стратегии и тактики, образ врага, комплекс «свои-чужие»