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Статья

Para um bom entendedor, um ícone basta

Revista Prosa. 2004. No. 4. P. 31-37.
Gambarato R.

The article discusses the design praxis in relation to the Peircean semiotics. It approaches the product as sign. The product should communicate its functions; it should emit its message. Its own form communicates. So to transmit messages in a creative way through the design is necessary to work the associations by similarity more intensely to obtain object-signs riches in information and analogies.