?
Mobile Web Surveys: A Total Survey Error Perspective
Ch. 7. P. 133-154.
Ключевые слова: mobile web surveys
Mavletova A. M., Couper M., Field Methods 2016 Vol. 28 No. 2 P. 170-193
There is some evidence that a scrolling design may reduce breakoffs in mobile web surveys compared to a paging design, but there is little empirical evidence to guide the choice of the optimal number of items per page. We investigate the effect of the number of items presented on a page on data quality in ...
Добавлено: 23 сентября 2014 г.
Mavletova A. M., Couper M., Survey Research Methods 2013 Vol. 7 No. 3 P. 191-205
A large number of findings in survey research suggest that responses to sensitive questions are situational and can vary in relation to context. The methodological literature demonstrates that social desirability biases are less prevalent in self-administered surveys, particularly in Web surveys, when there is no interviewer and less risk of presenting oneself in an unfavorable ...
Добавлено: 9 ноября 2013 г.
L. : Ubiquity, 2015
Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, ...
Добавлено: 27 сентября 2015 г.
Mavletova A. M., Couper M. P., International Journal of Market Research 2016 Vol. 58 No. 4 P. 523-544
Previous studies have not found effective ways of encouraging participants to use smartphones to complete web surveys. We hypothesize that conditional differential incentives (the amount depending on the device the respondent uses to complete the web survey) can increase overall participation rates and the proportion of respondents who use a particular device in web surveys. ...
Добавлено: 4 ноября 2015 г.
Mavletova A. M., Couper M. P., Journal of Survey Statistics and Methodology 2014 Vol. 2 No. 4 P. 498-518
Добавлено: 9 ноября 2013 г.
Mavletova A. M., Social Science Computer Review 2013 Vol. 31 No. 6 P. 725-743
В статье проанализированы различия в качестве данных между компьютерным и мобильным веб-опросом. Для сравнения были использованы следующие показатели: (1) уровень откликов, (2) влияние порядка, в котором представлены ответы, (3) социальная желательность ответов, (4) уклонение от ответов,
(5) ответы на открытые вопросы. На основе эксперимента, сравнивающего два метода, показано, что мобильный веб-опрос имеет меньшую результативность по сравнению с ...
Добавлено: 3 мая 2013 г.
Mavletova A. M., Couper M. P., , in : Mobile Research Methods: Opportunities and challenges of mobile research methodologies. : L. : Ubiquity, 2015. P. 81-98.
In this paper, we conduct a meta-analysis of breakoff rates in mobile web surveys. We test if an optimization of web surveys for mobile devices, invitation mode (SMS vs. e-mail), survey length, expected duration in the invitation, survey design (scrolling vs. paging), prerecruitment, number of reminders, design complexity (grids, drop-down questions, sliders, images, progress indicator), ...
Добавлено: 17 ноября 2014 г.
Mavletova A. M., Couper M. P., Лебедев Д. В., Social Science Computer Review 2018 Vol. 36 No. 6 P. 647-668
Добавлено: 1 ноября 2017 г.
Couper M., Field Methods 2014
There is some evidence that a scrolling design may reduce breakoffs in mobile web surveys compared to a paging design, but there is little empirical evidence to guide the choice of the optimal number of items per page. We investigate the effect of the number of items presented on a page on data quality in ...
Добавлено: 23 сентября 2014 г.