Green Patents or Growth? European and the USA Firms’ Size Dynamics and Environmental Innovations Financial Gains

Sustainability. 2024. Vol. 16. No. 15. Article 6438.

Anastasia Semenova, Konstantin Semenov, Maxim Storchevoy

In the context of environmental challenges and sustainable development, modern firms strive for competitive advantage through environmental innovations (EIs), yet the impact of EIs on firms’ performance remains a controversial topic in the scholarly discourse. While some authors highlight a positive influence, numerous studies reveal ambivalence or even negative effects on firms’ financial performance. This inconsistency highlights the insufficient exploration of various aspects of the financial implications of EIs. Recognizing the moderating role of firms’ size dynamics, often overlooked in existing studies, this research investigates how the changing size of firms influences the relationship between EIs and financial performance. Analyzing data from 1136 European and North American firms over the period 2012–2019, with and without green patents, the study reveals distinct correlation results between environmental innovations (EIs) and financial performance in a specific industry, differing in both the short and long run. Firms experiencing greater growth compared to industry growth tend to implement more EIs compared to their counterparts. Growing firms with EIs show superior long-term financial performance but experience poorer short-term financial results compared to their counterparts without EIs. Notably, as green firms age, the influence of firms’ size dynamics on the EI–financial performance relationship diminishes.

Keywords: устойчивое развитие, патент, экологические инновации, sustainability, financial performance, Environmental innovation, green patents

Publication based on the results of: Measuring and improving the effectiveness of ethics trainings and ethics education courses for Russian university students and managers of Russian companies (2024)