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Мультимедийные инструменты в цифровом контенте деловых СМИ (на примере изданий «Ведомости» и The Wall Street Journal)
The article is devoted to the analysis of digital content in business publications at the time of the launch of the web version and at present: formats and tools for presenting news and analytical information. The Russian business publication Vedomosti and the American business publication The Wall Street Journal were selected as objects of research. The main research method was qualitative content analysis. The study identified the main multimedia formats for presenting news and analytical information and website content in business publications. The authors of the study also identified the role of business publications in the national media system and formulated recommendations for modernizing digital content with the aim of territorial popularization and increasing audience coverage.