Связь компульсивных покупок с тревожностью и депрессией у россиян

Экономическая социология. 2024. Т. 25. № 1. С. 58–84.

Maksimenko A., Дейнека О. С., Юринова Д. В., Чарушина Е. И., Бояркин К. Е.

The article is devoted to compulsive behavior among Russians during the period of economic sanctions. It is noted that, unlike impulsive, compulsive purchases include not only and not so much purchases from the category of goods from the “checkout zone” of supermarkets, but also various manifestations of obsessive and auto-therapeutic consumption. The aim of the study was to search for correlations between the propensity to compulsive purchases with the severity of depression and the level of anxiety. In online research using services anketolog.ru and yandex.toloka.ru 524 people took part (men — 47%, women — 53%, the average age of the respondents, M = 45 years). The following methods were used: “The scale of compulsive purchases” (E. Edwards), the Russian version of the “New Scale of monetary behavior” by A. Furnham and S. Grover (adapted by T. A. Nestik, M. A. Gagarina), “The scale of depression, anxiety and stress” (DASS-21) and “The scale of sensitivity to anxiety” (ASI-3), and
demographic indicators are also taken into account. The results of the survey showed that the tendency to compulsive purchases was associated with the age and gender of the respondents, as well as with the level of
income and the degree of religiosity. Analysis of the links of compulsive purchases with depression, anxiety and stress showed that people fall into a “binge” shopping when they are upset, feel unreasoning fear, panic,
meaninglessness and emptiness of life. The propensity for impulsive shopping therapy has been found to be closely related to a person’s sensitivity to anxiety (somatic, cognitive and social). The methodological problem of the primary adaptation of the “Scale of compulsive purchases” on the Russian sample has been solved.

Keywords: поведение потребителей, тревога, anxiety, монетарное поведение, stress, стресс, депрессия, depression, consumer behavior, compulsive purchases, monetary behavior, компульсивные покупки