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User-generated Content in E-commerce Decision-making: Literature review
P. 92–101.
This study aims to describe the scientific field of the user generated content (UGC) research through the bibliographic literature revie. The current paper will help to find the gaps in the literature and propose new areas for the research. Specifically, this article tries to find the connection between consumer decision making process in online and the UGC which can affect the purchase decision. A bibliometric approach is used in the current paper which consists of the 169 articles collected though the Scopus from 2006 to 2022. Based on the most frequently used keywords there were detected 4 clusters: “Decision-making based on online-reviews”, “Computer science and review helpfulness”, “Trust and UGC in e-commerce”, and “Purchase decision and information quality”. This work is one of the first ones which investigate the published works about consumer-decision making process in e-commerce and tries to connect it with the content published by the other consumers.
Language:
English
In book
St. Petersburg State University Graduate School of Management, 2022.
Kuzminov Y., Kruchinskaia E., Koshel A. et al., Вопросы экономики 2025 № 7 С. 5–24
To the present, digital platforms, as an institution organizing economic activity (platform economy), represent a key driver of the modern economy in many countries. This institution can be understood as a mechanism that harnesses technological capabilities of an advanced digital economy. A fundamental characteristic of this form of economic organization is that it is a ...
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The rapid growth of digital platforms and ecosystems has become a significant economic phenomenon on a global scale. This growth is due to the ability of these platforms to provide additional and flexible opportunities that are mutually beneficial for sellers, buyers, and platform workers. Because of it the activities of digital platforms have a positive ...
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Тункевичус Э.О., Шарко Е.Р., Ребязина В.А. et al., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 234–263
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Сиземова О. Б., Pchelkin A., Бурова А. Ю., Вестник Нижегородского университета им. Н.И. Лобачевского 2023 № 6 С. 112–119
In the paper on the base of study of foreign experience of e-commerce legal regulation and analysis of main viola-tions when using e-commerce aggregators in Russia the recommendations are given on the construction of development concept of domestic legislation aimed to address the imbalance of interests of users of digital platforms and its owners. For ...
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The ongoing growth of e-commerce has been changing the incentives and character of interaction between market participants at different levels of the vertical production chain. During the last 10 years, these trends have been attracting the attention of European antitrust and became a productive area of economic research. The altering nature of competition and the ...
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Agamirova M., Вопросы регулирования экономики 2023 Т. 14 № 4 С. 48–56
The development of the platform economy has had a significant impact on the boundaries and structure of markets, has become a decisive factor determining the nature of horizontal and vertical interactions. The traditional consideration in neoinstitutional economic theory the "seller-buyer" interactions is increasingly giving way to the discussion of the so-called bilateral or multilateral markets ...
Added: November 19, 2023
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The outgrowth of e-commerce has advanced the development of countries’ economies. Today, online marketplaces are targeting not only their local customers but are also spreading their interests overseas, expanding cross-border e-commerce. The current study aims to analyze the interaction of customer’s personal traits, such as national culture, disposition to trust, and perceived trustworthiness, and their ...
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Tikhomirova A., Chuanmin S., Professional Discourse & Communication 2019 No. 4 P. 23–32
Nowadays the Internet occupies the primary place in many people’s lives. It gives people many different opportunities including online shopping. The deep understanding of all the elements of trust building mechanisms is essential in order to guarantee future prosperous development of the e-commerce sphere as trust seems the key point of e-commerce success. The current ...
Added: September 17, 2023
Chilipenok Y., Gaponova O., Osipova O., Женщина в российском обществе 2023 № 1 С. 63–78
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The article considers the main problems of digital transformation. The issues of taxation as an incentive for business development are considered. It is proved that technological progress, the emergence of digital technologies and related new goods and services form new economic relations affect economic processes, lead to changes in the business models of companies, and ...
Added: March 6, 2023
Marina V. Artemyeva, Garina E. P., Kuznetsova S. et al., , in: Imitation Market Modeling in Digital Economy: Game Theoretic Approaches.: Cham: Springer, 2022. P. 492–500.
Purpose: The purpose of the chapter is to investigate the e-commerce development process taking into account its determining factors, including the spread of the new coronavirus infection COVID-19, and possible consequences.
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Sharko E., Иванова А. А., Вестник Московского университета. Серия 6: Экономика 2022 № 6 С. 221–250
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Added: January 16, 2023
Fedyunina A., Gorodnyi N., Simachev Y. V. et al., Economy of Regions 2022 Vol. 18 No. 4 P. 988–1002
The retail and wholesale sector has been hit hard by the coronavirus pandemic, leading to a major sector transformation. In this study, we analyse the factors of firm-level e-commerce adoption and expansion in response to the COVID-19 pandemic and pay special attention to the regional level determinants of e-commerce. We use the data provided by the EBRD-EIB-WB Enterprise ...
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Gerami V., Gusev D., Саркисян А. А., Российский журнал менеджмента 2022 Т. 20 № 1 С. 127–144
The aim of the study is to develop an effective approach to formulating and adjusting the return policy of large e-commerce companies in the Russian Federation taking into account the interests of e-commerce and marketplace participants. Research methodology includes modern methods of multi-criterial choice accounting for the preferences of decision makers. The paper provides an ...
Added: August 15, 2022