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ОРИЕНТАЦИЯ НА УСТОЙЧИВОСТЬ КАК КЛЮЧЕВОЙ ТРЕНД В ДЕЯТЕЛЬНОСТИ КОМПАНИЙ НА ФОНЕ ПАНДЕМИИ
Despite the constant increase in technology, computerization and digitalization of our life, a person remains the center, goal and key element of the ongoing changes. Moreover, right now there are several significant factors that bring us back to realizing this thought - first, it is, of course, the COVID-19 pandemic, as well as environmental problems and, importantly, the growing awareness of people regarding these problems. The purpose of this article is an attempt to explore how companies can structure their activities in economic and social environments in such a way that it helps to maintain and develop positive relationships with consumers, focusing on social and universal values, and in the long term - to make the transition from an economy based on volumes, to an economy based on values. As a factual basis, the article relies on the results of consumers and industry experts surveys.