?
О ПОНЯТИИ "АЛЬТЕРНАТИВА" В НАУКЕ И СОВРЕМЕННЫХ МЕДИА
This article reviews the attempt to study the notion of alternativity in various fields of knowledge. This generalization is necessary for classifying alternativity as a phenomenon. This will give researchers further boost in the studies of alternative media. The research of alternative media has been carried out for more than 5 years by the Academy of Media Industry and the media department of HSE University in Moscow. Alternativity is understood by the author as the necessity of choice between several ways that sometimes contradict one another. The author reviews philosophic concepts and elements of alternativity in modern science. Special attention is paid to the issues of alternativity in history, linguistics and natural science. During the analysis the focus is held on the works by J. Habermas and other researchers that viewed the opportunity to create communicative rationale through the elements of various opposing theories which is important for the media analysis...