Треки поступления в магистратуру: какие программы привлекают абитуриентов (кейс Южного федерального университета)

Регион: Экономика и Социология. 2022. № 4. С. 133–162.

Garmonova A., Shcheglova D., Opfer E., Андрейченко Н. В., Плохая М. О.

The article examines the admission tracks of master’s students at the So -
uthern Federal University (SFedU) in 2020 when Russian universities imple -
mented the distant format of initial testing.
The purpose of the study is to test hypotheses regarding the admission
tracks to the master’s degree programs at SFedU and to analyze the most
popular specialties in terms of admission strategies. Based on the admission
data and a sociological survey of SFedU students, we outline the admissi -
on strategies according to the following criteria: break in study, change of uni -
versity, moving to another city for bachelor’s studies, moving to another city for
master’s studies.
The study has shown the most and the least demanded areas of study and
built up a potential master’s degree student profile. The master’s target audi -
ence could vary in age, strategy for selecting areas of study, and motives for
enrollment. The hypothesis that the most popular track for master’s degree
students is to continue their education at the same university without a break
has not been confirmed. Admission strategies, including changing regions
to get admission to a university, are typical of master’s students who choose
unique programs. The study estimates that admission tracks outline more about
the strong academic school these programs follow rather than target admission
levels. We prove demand for individual educational routes among master’s
students.

Keywords: стратегии поступления, Южный Федеральный Университет, российская магистратура, master’s studies in Russia, university admission strategies, promotion of master’s programs, master’s degree student profile, Southern Federal University, продвижение магистерских программ, портрет магистранта

Publication based on the results of: "Рождение российской магистратуры" - комплекс взаимосвязанных мероприятий (2018)