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Сеть мастерства «Развитие форм межфирменной кооперации: сети и взаимоотношения». Результаты проекта
С. 7–24.
Popov N., Tretyak O.
In this paper, we analyse the results of a project of Network of Excellence (NoEs), a new virtual form of research community integration. We outline international experiences of informal and formal research communities and the development stages of the Russian project. We conclude the paper with the project development prospects.
In book
М.: Издательский дом ГУ-ВШЭ, 2008.
Dvoryashina M. M., Петрушенко А. В., Известия Санкт-Петербургского государственного технологического института (технического университета) 2015 Т. 30 № 56 С. 101–105
In this research, the authors consider the structured model of the processes of interactions with customers in different segments for effective management of the customer relationship and cost of this relationship. This model’s basic elements are marketing acquisition and retention costs per client; RFM analysis – one of the easiest instruments for customers’ segmentation; behavioral and relational customers’ metrics, which characterize difficulties of ...
Added: June 19, 2026
Rebiazina V., Sharko E., Berezka S., Journal of Economics, Finance and Administrative Science 2024 Vol. 29 No. 57 P. 186–204
Purpose – This paper aims to reveal the impact of companies’ relationship marketing practices in emerging markets on their market and financial performance from a long-term, 13-year perspective.
Design/methodology/approach – The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices survey and objective financial performance data from official statistical ...
Added: November 29, 2023
Muravskii D., В кн.: В поисках источников роста. Учебные кейсы на материалах российских компаний.: М.: Альпина ПРО, 2022. С. 119–142.
АННОТАЦИЯ:
Уже в начале пандемии COVID-19, в марте 2020 года, менеджменту МЕДСИ, ведущей сети частных клиник в России, стало понятно, что цифровое приложение SmartMed, разработанное компанией, может стать одним из главных факторов роста сети и весомым конкурентным преимуществом. Александр, главный герой кейса, директор по цифровой трансформации МЕДСИ, должен решить сразу несколько задач по цифровизации взаимодействия врача ...
Added: August 31, 2022
Teteryatnikova M., Tremewan J., Economic Theory 2020 Vol. 69 No. 4 P. 987–1021
We test the performance of myopic and farsighted stability concepts in a network formation experiment with a stream of payoffs and relatively unstructured link formation process. A subtle treatment variation demonstrates clearly the power of myopic stability concepts in precisely identifying the set of the most stable networks. However, we also find support for the ...
Added: October 11, 2021
Sazhina A., В кн.: Материалы XIX (заочной) Всероссийской научной конференции, посвященной памяти профессора З.И. Файнбурга.: [б.и.], 2020. С. 212–217.
High competition of places for human resources forces representatives of municipal authorities to pay special attention to place marketing as a practice of social and economic development of various territories, contributing to the creation of their favorable image. The development of a positive image of the places is possible due to the optimization of interaction ...
Added: November 15, 2020
Belyavskiy B., Journal of Economic Sociology 2020 Vol. 21 No. 3 P. 151–173
This paper provides new theoretical implications for the concept of social embeddedness as one of the main objectives for business relations. Previous studies have considered social embeddedness as an external factor to market exchanges that forms outside of economic relations; in other words, embeddedness appears as an incidental product of market interactions. Here, I propose ...
Added: August 28, 2020
Ushchev P., Zenou Y., Journal of Economic Theory 2020 Vol. 185 P. 104969
Although the linear-in-means model is the workhorse model in empirical work on
peer effects, its theoretical properties are understudied. In this study, we develop
a social-norm model that provides a microfoundation of the linear-in-means model
and investigate its properties. We show that individual outcomes may increase,
decrease, or vary non-monotonically with the taste for conformity. Equilibria are
usually ineffcient and, ...
Added: November 3, 2019
Sazhina A., Экономика и управление: научно-практический журнал 2019 № 3 С. 59–64
The article investigates the theoretical aspects of relationships marketing using the example of a travel company
website that implements some of the principles of this type of marketing. The relevance of this work is due to the
need to introduce new models of interaction with the user, increasing the involvement and ensuring the development of the product ...
Added: October 22, 2019
Berezka S., Вестник Московского университета. Серия 6: Экономика 2016 № 5 С. 113–131
The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article ...
Added: October 18, 2019
Berezka S., Государственное управление. Электронный вестник 2018 № 66 С. 144–159
The article is devoted to developing customer value proposition of a trade company in grocery and FMCG retail. The main focus is on the value proposition components and the retailer’s product architecture. An approach retailer’s value proposition is a shopping infrastructure, containing three product levels: assortment and on-shelf availability (core product), store facilities (expected product), ...
Added: October 16, 2019
Sheresheva M. Y., Berezka S., Оборин М. С., Вестник Московского университета. Серия 6: Экономика 2018 № 5 С. 94–112
The article is devoted to the creation of Russian small cities’ tourist product. The model
of consumer behavior with respect to tourism products and the concept of tourist product value for consumer are considered; the necessity to form complex value propositions for target audiences segmented by their needs is substantiated. The offer of small cities’ tourist ...
Added: October 16, 2019
Багиев Г. Л., Бушуева Л. И., Kushch S. et al., Сыктывкар: Сыктывкарский государственный университет им. Питирима Сорокина, 2014.
Книга посвящена наиболее активно развивающейся области маркетинга – маркетингу взаимоотношений. Обосновывается роль концепции маркетинга взаимодействия, ориентированной на долгосрочные взаимоотношения с клиентами и на достижение взаимовыгодных целей участвующих в процессе обмена ценностями субъектов рынка.
Рассмотрены эволюция и пути развития маркетинга взаимодействия в России; формирование, свойства и экономическое измерение эффективности систем маркетинга, а также оценка эффективности управления взаимоотношениями ...
Added: September 1, 2019
Belyavskiy B., Российский журнал менеджмента 2019 Т. 17 № 2 С. 179–202
Based on economic-sociological, marketing, and strategic management literature, we combine two classifications of inter-firm relations (horizontal and vertical) and propose the original typology of four ideal types of inter-firm exchange. The quantitative prevalence and the comparative economic efficiency of each ideal type are estimated using indicators of sales dynamics, changes in commodity range and competitive positions. The ...
Added: July 25, 2019
Tarasenko E. A., В кн.: Маркетинг в отраслях и сферах деятельности: учебник для бакалавров.: Издательско-торговая корпорация «Дашков и Ко», 2019. С. 346–388.
В главе анализируется специфика российского рынка медицинских услуг, основные цели и функции маркетинга в сфере медицинских услуг, брендинг и позиционирование медицинских клиник, управление маркетингом взаимоотношений с пациентами ...
Added: June 28, 2019
Matveenko V., Korolev A. V., Automation and Remote Control 2019 Vol. 80 No. 3 P. 556–575
This paper considers a network game as follows. In each node of a network, economy
is described by the simple two-period Romer’s model of endogenous growth with production
and knowledge externalities. The sum of knowledge levels in the neighbor nodes causes an
externality in the production of each network node. The concept of node type is introduced
and a ...
Added: June 22, 2019
Kivinen S., Economics Letters 2017 Vol. 154 P. 81–83
A model of social learning and strategic network formation is developed with distance-based utility and cognitive dissonance. For intermediate costs, stable networks exhibit realistic properties and belief polarization increases with small increases in available information. ...
Added: February 20, 2019